{"id":26911,"date":"2021-08-11T09:00:14","date_gmt":"2021-08-11T09:00:14","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/08\/11\/google-analytics-g4-anything-you-need-to-know\/"},"modified":"2024-01-30T14:56:09","modified_gmt":"2024-01-30T14:56:09","slug":"google-analytics-g4-anything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/google-analytics-g4-anything-you-need-to-know\/","title":{"rendered":"Google analytics G4: anything you need to know"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26911'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">If you\u2019re a website owner you are aware of how important it is to keep a close eye on your website traffic, page performance and overall health of your website. The best tool to help you monitor all the important components of your website <\/span><b>Google analytics.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics has recently received a major update with some new powerful features which are meant to give you deeper insights into your website\u2019s traffic. It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will highlight all the new features in the upgraded Google Analytics G4.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the main important features of Google analytics G4:\u00a0<\/span><\/p>\n<p><b>Smart insights improvement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pull custom insights on performance, demographics, technology and e-commerce with improved data customization options. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23042 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-07-28-om-11.30.33.png\" alt=\"\" width=\"236\" height=\"640\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics is now capable of alerting marketers to important data trends. This is made possible by utilizing Google\u2019s existing machine learning models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, Google Analytics can use website data to identify products rising in demand because of new customer needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These capabilities can help marketers be proactive, as well as reactive, by predicting future actions customers may take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, it calculates churn probability so you can more efficiently invest in retaining customers at a time when marketing budgets are under pressure.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23044 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-07-28-om-11.31.22-1030x478.png\" alt=\"\" width=\"720\" height=\"334\" \/><\/p>\n<p><span style=\"font-weight: 400;\">New predictive metrics will be added over time, such as estimating the potential revenue we can earn from a defined group of customers. We can then create custom audiences to reach higher value customer groups.<\/span><\/p>\n<p><b>Improved focus on customer related data &#038; life cycle reporting\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can further customize analytics related to how your customer engages with your website by creating custom traffic path analysis with different variable metrics. You also have the ability to pull custom insights on performance, demographics, technology and e-commerce with improved data customization options.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the long-term, we can gain a better understanding of the entire customer lifecycle \u2013 from acquisition to conversion and retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google simplified and re-organized reporting so you can intuitively find marketing insights based on the part of the customer journey you\u2019re interested in.<\/span><\/p>\n<p><b>For example, you can see what channels are driving new customers in the user acquisition report, then use the engagement and retention reports to understand the actions these customers take, and whether they stick around, after converting.<\/b><\/p>\n<p><b>Further integration with google ads and other business applications.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve already linked all our accounts to google ads to get the correct data out of our google ads campaigns. These integrations will allow you to get even more insights in your pay-per-click campaigns to see how well our advertising euros are spent and converting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the import feature, you will be able to upload data from other business applications to compare this in extensive reporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics now measures interactions across the web and apps, which means it can report on conversions such as YouTube engaged views that occur in-app and on the web. We will now have a more holistic view of their results with the ability to see conversions from YouTube video views, Google and non-Google paid channels, Google Search, social media, and email.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23046 size-large\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-07-28-om-11.32.46-1030x261.png\" alt=\"\" width=\"1030\" height=\"261\" \/><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/google-analytics-g4-anything-you-need-to-know\/&amp;t=Google%20analytics%20G4%3A%20anything%20you%20need%20to%20know\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Google%20analytics%20G4%3A%20anything%20you%20need%20to%20know&amp;url=https:\/\/thedotsociety.be\/en\/?p=26911\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fgoogle-analytics-g4-anything-you-need-to-know%2F&amp;description=Google%20analytics%20G4%3A%20anything%20you%20need%20to%20know&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F08%2F15_GoogleLens-3-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Google%20analytics%20G4%3A%20anything%20you%20need%20to%20know&amp;url=https:\/\/thedotsociety.be\/en\/google-analytics-g4-anything-you-need-to-know\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Google%20analytics%20G4%3A%20anything%20you%20need%20to%20know&#038;body=https:\/\/thedotsociety.be\/en\/google-analytics-g4-anything-you-need-to-know\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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