{"id":26910,"date":"2021-08-04T08:07:27","date_gmt":"2021-08-04T08:07:27","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/08\/04\/whats-new-at-google-ads-in-2021\/"},"modified":"2024-01-30T14:54:46","modified_gmt":"2024-01-30T14:54:46","slug":"whats-new-at-google-ads-in-2021","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/whats-new-at-google-ads-in-2021\/","title":{"rendered":"What\u2019s new at Google Ads in 2021"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26910'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The digital world is one that never sleeps &#038; we at the Dot Society are fully aware of this (however we do sleep ;)) That&#8217;s why we keep learning every day and keep ourselves informed about all the new developments in the field. One of the most important webinars you can&#8217;t miss as a digital marketing agency is Google Marketing Live 2021. Since the new features &#038; possibilities made us so excited, we can&#8217;t wait to share the most important insights with you.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cPrivacy\u201d forms a hot topic nowadays, and there is no escaping it for Google either. Consequently, this formed an important part of their Google Marketing Live 2021. As third party cookies are increasingly threatening to disappear, Google is coming up with other user identifiable alternatives. By doing so, they are first and foremost emphasizing the importance of first-party data, which will only gain in relevance over time. Next to this, modelled conversions, automation and machine learning will be used in order to provide privacy-safe measurement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thanks to in-depth data analysis, Google will be able to spot new opportunities and trends more effectively in the future. If the system notices an increasing search volume for a specific product, combined with other important indicators, and the expectation is that this trend will only continue to increase, then Google will also report this for the next upcoming 90 days. In this way, these types of trends can be included in strategic campaigns and the opportunities can be fully exploited.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An image or video will always win over a text ad. Google is aware of that too. Consequently, they are now introducing the image extension where you can make your search ads more visual &#038; attractive. A must-have according to us! We already saw strong results and conversions coming from image extensions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In line with the growing e-commerce market, Google announces a number of new features which will support online retailers &#038; advertisers.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hours of looking for the best discount code for your purchase? Google is making this a thing of the past. Later this year, they will come up with a Google deals page, which will display all deals per shop. This must be heaven, right?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Augmented reality is a hot topic within the world of marketing. Google will now also put this concept into practice by starting to work with an AR clothing experience. Consumers can try on clothing and makeup within a digital environment.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">At The Dot Society, we cannot deny that we are huge Shopify fans. But also Google is part of the fan club. That\u2019s why Shopify users will soon be able to show their products across Google platforms (think of Maps \/ Youtube \/ Images \/ etc.) in just a few clicks. And on top of that, customers will also receive more relevant &#038; direct information concerning the various products. That\u2019s one thing because, on the other hand, Google will also start with the integration of Google Shop Pay, the fastest payment method on the internet, within Shopify. Conversion rates are on average twice as high here compared to a classic payment method.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We are thrilled to apply all these novelties for our clients! Are you also that hyped as we are? Give us a call &#038; we are happy to help you further!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/whats-new-at-google-ads-in-2021\/&amp;t=What%E2%80%99s%20new%20at%20Google%20Ads%20in%202021\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=What%E2%80%99s%20new%20at%20Google%20Ads%20in%202021&amp;url=https:\/\/thedotsociety.be\/en\/?p=26910\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fwhats-new-at-google-ads-in-2021%2F&amp;description=What%E2%80%99s%20new%20at%20Google%20Ads%20in%202021&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F08%2F15_GoogleLens-4-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=What%E2%80%99s%20new%20at%20Google%20Ads%20in%202021&amp;url=https:\/\/thedotsociety.be\/en\/whats-new-at-google-ads-in-2021\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=What%E2%80%99s%20new%20at%20Google%20Ads%20in%202021&#038;body=https:\/\/thedotsociety.be\/en\/whats-new-at-google-ads-in-2021\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtwwah59-d59689c840ceb80a177faedc51e840da\">\n#top .hr.hr-invisible.av-jtwwah59-d59689c840ceb80a177faedc51e840da{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jtwwah59-d59689c840ceb80a177faedc51e840da hr-invisible  avia-builder-el-6  el_after_av_one_half  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>1-2-3 handige instagram tips voor jou business, waar je snel mee aan de slag kan<\/p>\n","protected":false},"author":2,"featured_media":37895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[20,21,22,23,24],"class_list":["post-26910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-en","tag-ecommerce","tag-instagram","tag-omnichannel","tag-social-media","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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