{"id":26909,"date":"2021-07-28T07:58:13","date_gmt":"2021-07-28T07:58:13","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/07\/28\/boosted-post-strategy\/"},"modified":"2024-01-30T13:36:28","modified_gmt":"2024-01-30T13:36:28","slug":"boosted-post-strategy","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/boosted-post-strategy\/","title":{"rendered":"Boosted Post Strategy"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26909'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Facebook and Instagram are the most used social media platforms. People don\u2019t only use it for socializing or following their friends&#8217; vacations, it also has a huge impact on their buying decisions. Lots of brands, either small or big, use it to connect and engage with their target audience. With the use of social media, brands can reach a massive audience that wouldn&#8217;t happen without.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, more and more brands are starting to focus on social media marketing which has caused competition to increase at a top speed. This has made it even more difficult to reach the same audience organically due to competition online and algorithm changes. Here is where the paid posts and ads come to the force to win over your competitors and not stay out of sight.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways of paid posts on Instagram. One of the most used is a <\/span><b>boosted post. <\/b><span style=\"font-weight: 400;\">It\u2019s an effective way to increase the reach of your post. It can be easily done via the Facebook or Instagram platform itself and will help you to create more brand awareness. Simply choose your post, choose the targeting options, set a timeframe and budget accordingly and you are ready to go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference between boosted posts and <\/span><b>Facebook\/Instagram ads<\/b><span style=\"font-weight: 400;\">\u00a0is that ads are in-depth strategic campaigns. This is where the Dot Society intervenes with a thorough strategy for your specific goal. With these campaigns, we have other goals or objectives than exposing your Facebook\/Instagram profile. Besides focusing on brand awareness, our goal is to get conversions out of the campaigns. If you want to reach a much more detailed target audience than with boosted posts and boost your e-commerce, we recommend setting up ads in Facebook Business Manager.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to boost your first post? Here we go!\u00a0<\/span><\/p>\n<p><b>How to boost your post?\u00a0<\/b><\/p>\n<p><b>Step 1: Analysing\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Start with analysing your organic posts in terms of engagement (likes\/comments\/saves) over the past 30 days. Pick the post with the highest engagement level to boost. Make sure this post is engaging and eye-catching.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23018 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-07-28-om-09.52.55-589x1030.png\" alt=\"\" width=\"248\" height=\"434\" \/><\/p>\n<p><b>TIP<\/b><span style=\"font-weight: 400;\">: Go to your business Instagram account and click on \u201cStatistics\u201d to get a clear &#038; quick overview of your posts performances. Based on these metrics, you can easily find your best performing post.<\/span><\/p>\n<p><b>Step 2: Choose your goal\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Choose the right objective for your boosted post. This will help you measure the performance. If your goal is achieved, your campaign was successful! If you didn\u2019t achieve your goal, you can test different targeting strategies or test a new post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose between the following goals for your boosted post:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post engagement: get more reactions \/ comments \/ shares on your post<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Messages: get more people sending you messages &#038; wanting to connect with you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link clicks: send more people to your website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We recommend using post engagement as a goal for your profile to be more prominent.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23020 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-07-28-om-09.54.13-534x1030.png\" alt=\"\" width=\"209\" height=\"403\" \/><\/p>\n<p><b>Step 3: Select your target audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can either choose for an automatic target group or create your own. With an automatic target group, Instagram creates an audience for you automatically. If you want to create your own target audience based on your persona or insights you can choose from three main targeting variables: demographics, interests and behaviours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We advise you to test both to see which target group creations have delivered the best results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23022 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-07-28-om-09.54.54-1030x450.png\" alt=\"\" width=\"872\" height=\"381\" \/><\/p>\n<p><b>Step 4: Time range &#038; budget<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Decide how long you want your post to run and for what budget. <\/span><span style=\"font-weight: 400;\">We suggest starting testing with +\/- \u20ac10 daily budget for about 3-5 days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From experience, we advise you to boost posts during weekdays, with generally spoken best performing moments between 9h-10h \/ 12h-13h \/ 16h-17h.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check your final setup &#038; launch! Are you stuck somewhere or do you have questions about certain steps within advertising? <\/span><span style=\"font-weight: 400;\">The Dotters are just an email away!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/boosted-post-strategy\/&amp;t=Boosted%20Post%20Strategy\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Boosted%20Post%20Strategy&amp;url=https:\/\/thedotsociety.be\/en\/?p=26909\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fboosted-post-strategy%2F&amp;description=Boosted%20Post%20Strategy&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F07%2FEngels-23-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Boosted%20Post%20Strategy&amp;url=https:\/\/thedotsociety.be\/en\/boosted-post-strategy\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Boosted%20Post%20Strategy&#038;body=https:\/\/thedotsociety.be\/en\/boosted-post-strategy\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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