{"id":26908,"date":"2021-07-22T06:55:33","date_gmt":"2021-07-22T06:55:33","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/07\/22\/going-digital-key-things-to-keep-in-mind\/"},"modified":"2024-01-30T13:37:02","modified_gmt":"2024-01-30T13:37:02","slug":"going-digital-key-things-to-keep-in-mind","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/going-digital-key-things-to-keep-in-mind\/","title":{"rendered":"Going digital? Key things to keep in mind"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26908'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">At the Dot office, we like to stay up-to-date on the rapidly evolving digital marketing industry. That\u2019s why attending online webinars has become a key part of our daily responsibilities. Over the past months, we\u2019ve been able to attend some really interesting webinars from different players in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we would like to share our key takeaways from some of those webinars and more specifically the ones that focused on the increasing importance of digital marketing and how to keep track of the constantly evolving digital landscape.\u00a0<\/span><\/p>\n<p><b>Digital transformation is not only a technological business change, but also a cultural business change.<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Meaning: your business can only change if the people inside your business are willing to change. Knowing that it\u2019s in our human nature to resist sudden change, this can be a challenging journey.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">How to handle this properly?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain WHY a change is necessary. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Tip: Use clear examples and numbers to make your point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain WHAT we will change in the near future.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain HOW you will handle the change: include everyone in your plan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain the GOAL of your change: what will we reach in the short and long term?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The people of your company need to feel and see the benefits of the transformation. This way, you can keep up the level of motivation.<\/span><\/li>\n<\/ol>\n<p><b>\u201cGoing digital\u201d is a way to meet your high-level business goal(s), it\u2019s not the goal itself.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re seeing it too often, businesses that all of a sudden \u201cgo digital\u201d just because other businesses are doing it and therefore think they should follow. This is clearly not the way to go. Why? Because every business is different and therefore your client and their customer journey is different.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you\u2019re in the middle of re-thinking your business and business model, start with your high-level goals: Why have we founded this business in the first place? What do we want to accomplish with it? Where do we want to be in the upcoming years?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a clear vision of those business goals, you can start to translate them into a tailored digital marketing plan, instead of just spending money for the fun of it!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">And this is exactly what we do within our Dot office:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get to know your business and talk about your business needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse your current data &#038; performances<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created a customized digital marketing strategy using only those channels which are important for your business.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Interested to know more about our way-of-working and services.<a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/online-marketing-services-the-dot-society\/\"> Go check it out!<\/a><\/span><\/p>\n<p><b>Our society has shifted from a \u201cgoing shopping\u201d to an \u201calways shopping\u201d mindset.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">And yes, we all plead guilty right? Where 15 years ago, we went out for a shopping spree twice a year and bought everything we would need for the next few months, today we\u2019re shopping on an almost daily basis just because we can!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you &#8211; as a company &#8211; not only have to be present all the damn time but also use the right marketing tools and strategies in order to reach your customers at the right time, at the right place. Our main message: Be there when the customer is looking for you!<\/span><\/p>\n<p><b>The complexity of marketing has increased drastically over the last 30 years. The rules of the game have stayed more or less the same, but the complexity and the size have increased.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">The number of channels has increased and still keeps on increasing<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Think about which channel is most important for your business and start from there, rather than just be everywhere but getting nothing out of it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">The number of daily touchpoints has increased exponentially. Going from seeing 4-5 ads in one day (in the paper or on a billboard) to seeing 400 to 10.000 ads in one day.<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Keep this in mind when you want to start up your ads: your customers are seeing so much in just one day. If you want their attention, you really need to stand out!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">We\u2019re spending more and more time on our mobile devices. On average, 2,5h are spent on social media through our mobile.<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Knowing this, it\u2019s super important to have a mobile-friendly website but also mobile-friendly creatives. <a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/mobile-first-creatives\/\">Read more about this here.<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">The privacy of our customers has become an important matter of discussion.<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This hot topic will be further discussed in one of our upcoming articles, so stay tuned!<\/span><\/li>\n<\/ul>\n<p><b>There are 6 pillars to keep track of the rapidly evolving marketing landscape.\u00a0<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always start with your ultimate business goals (and remember that \u201cbeing digital\u201d is not a goal itself)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Constantly gather new data and be transparent about it. More importantly, do something with your data. Analyse-it and learn from it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make an analysis of your customer\u2019s journey. Tap into it by choosing the right mix of channels and timings to get in touch with your clients.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Want to know how we manage this? <a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/deep-dive-customer-journey-analytics\/\">Read more about this in our customer journey article.<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be as personal as you can be and use the same tone of voice for your on- and offline marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on negative customer experiences, rather than on positive ones.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Don\u2019t think: \u201cWhat\u2019s going well and how can we make it even better?\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Do think: \u201cWhat\u2019s going wrong and how can we fix this?\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you\u2019ve struggled with negative reviews for example, <a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/how-to-respond-to-positive-negative-reviews\/\">here are some tips on how to tackle this.<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think out of the box, be creative, but also learn from others.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In order to stay relevant, you have to be unique. Don\u2019t just copy everything from your competitors, because this will simply not work. Think, test &#038; learn!\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Are you looking for a partner to guide you through your digital transformation?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We\u2019re really excited to get to know you and your business.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Reach out to us for more information!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/going-digital-key-things-to-keep-in-mind\/&amp;t=Going%20digital%3F%20Key%20things%20to%20keep%20in%20mind\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Going%20digital%3F%20Key%20things%20to%20keep%20in%20mind&amp;url=https:\/\/thedotsociety.be\/en\/?p=26908\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fgoing-digital-key-things-to-keep-in-mind%2F&amp;description=Going%20digital%3F%20Key%20things%20to%20keep%20in%20mind&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F07%2FEngels-24-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Going%20digital%3F%20Key%20things%20to%20keep%20in%20mind&amp;url=https:\/\/thedotsociety.be\/en\/going-digital-key-things-to-keep-in-mind\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Going%20digital%3F%20Key%20things%20to%20keep%20in%20mind&#038;body=https:\/\/thedotsociety.be\/en\/going-digital-key-things-to-keep-in-mind\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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