{"id":26907,"date":"2021-07-14T08:27:45","date_gmt":"2021-07-14T08:27:45","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/07\/14\/mobile-first-creatives\/"},"modified":"2024-01-30T13:37:44","modified_gmt":"2024-01-30T13:37:44","slug":"mobile-first-creatives","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/mobile-first-creatives\/","title":{"rendered":"Mobile first creatives"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26907'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">While we all know the importance of mobile is increasing year after year as mobile screen time is soaring, most brands completely seem to forget the mobile aspect when creating campaign imagery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isn\u2019t it just a different format? Hell no! Let us explain why creating mobile-first creatives is of crucial importance for your campaign success and thus further business growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all the mobile feed is different, people tend to scroll down their social feed, news websites and articles several times a day, looking for something to grab their attention. The mobile user gets a huge amount of content thrown at them in a single minute and they have to decide in a split second whether something is worth spending a little bit of their time on. You hear it coming, the mobile feed is fast, and as a brand, you need to instantly grab the users&#8217; attention. Next to that most of the content is consumed sound-off. Hell yes, nothing so embarrassing as scrolling through your feed in a boring meeting and noticing your sound is still on. We\u2019ve all been there, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, we consume content way differently than for example on TV. TV commercials are consumed in a lean-back state-of-mind, we know we have to get through them to be able to watch the next part of the movie. While with mobile content, the user holds the power and is actively looking for content that interests him\/her. This is what we call lean-in content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what should brands keep in mind when creating for mobile-first?\u00a0<\/span><\/p>\n<ul>\n<li><strong>Frame for mobile feed<br \/>\n<\/strong><span style=\"font-weight: 400;\">Nothing more annoying than seeing square ads displayed in stories. Use the extra space you get on a mobile screen and try to create an impact!\u00a0<\/span><\/li>\n<li><strong>Design for sound-off<br \/>\n<\/strong><span style=\"font-weight: 400;\">Play with text and copy over your videos &#038; creatives, so users instantly spot your key message.\u00a0<\/span><\/li>\n<li><strong>Try to create visual impact<br \/>\n<\/strong><span style=\"font-weight: 400;\">What catches the user&#8217;s attention? Something that pops off their screens! Look at bright colors instead of boring neutral tones, try to add a dynamic element to your creative, f.e. Gif. And thus make visuals that stand out from the crowd.\u00a0<\/span><\/li>\n<li><strong>Highlight your brand<br \/>\n<\/strong><span style=\"font-weight: 400;\">Try to create visuals that are consistent with your branding, so users can recognize you in the midst of all the clutter. Add your logo to build trust and recognition.\u00a0<\/span><\/li>\n<li><strong>Use a clear message and keep it simple.<br \/>\n<\/strong><span style=\"font-weight: 400;\">Try to focus on 1 main message you want to get across.\u00a0<\/span><\/li>\n<li><strong>Create action-oriented visuals<br \/>\n<\/strong><span style=\"font-weight: 400;\">Include a call to action on all visuals. If you want to convince the user in a split second to look at your new arrivals, well tell them to.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you apply these 6 principles consistently you\u2019ll start thinking mobile-first and thus creating for mobile-first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy mobile-first creation!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for a partner to brainstorm further on elevating your creatives for mobile? We are just an email away!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/mobile-first-creatives\/&amp;t=Mobile%20first%20creatives\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Mobile%20first%20creatives&amp;url=https:\/\/thedotsociety.be\/en\/?p=26907\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fmobile-first-creatives%2F&amp;description=Mobile%20first%20creatives&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F07%2FEngels-25-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Mobile%20first%20creatives&amp;url=https:\/\/thedotsociety.be\/en\/mobile-first-creatives\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Mobile%20first%20creatives&#038;body=https:\/\/thedotsociety.be\/en\/mobile-first-creatives\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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