{"id":26903,"date":"2021-06-16T10:29:59","date_gmt":"2021-06-16T10:29:59","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/06\/16\/welcome-to-the-world-of-buy-now-pay-later\/"},"modified":"2024-01-30T13:40:43","modified_gmt":"2024-01-30T13:40:43","slug":"welcome-to-the-world-of-buy-now-pay-later","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/welcome-to-the-world-of-buy-now-pay-later\/","title":{"rendered":"Welcome to the world of \u2018Buy now pay later\u2019"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26903'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Have you also noticed that when completing an online order, we often find alternative payment methods besides the classic bancontact, credit card or visa? Klarna may sound familiar to you? But do you also know Afterpay &#038; Affirm? They are all part of the new world of \u201cbuy now &#038; pay later\u201d, also known as BNPL. A phenomenon that we will be seeing more and more in the future. Because admit it: buy something online, try it at home first and pay afterwards. A real dream coming true for every online customer, right?\u00a0<\/span><\/p>\n<p><b>What exactly is buy now pay later?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In comparison to classical online payment methods, via banks or credit card companies, fintech startups such as Klarna no longer ask you to pay for your product in advance. As a consumer, you receive your product immediately after ordering, without spending a single euro.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is quite clear that this payment system has many advantages for the consumer: flexibility, the ability to postpone costs or to spread expenditure over a longer period of time, etc.\u00a0<\/span><\/p>\n<p><b>So how does this work for retailers?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So as a consumer, this is clearly a very user-friendly payment method. But how does this work out between the retailer and the payment platform? Who pays for what?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, this BNPL payment method leaves the cost, of the consumer paying later, to be borne by the merchant himself. Thus they charge significantly higher fees compared to Visa. The exact cost depends on a variety of factors such as the type of product, the length of the company&#8217;s existence and the exact product purchased.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the merchant does not have to wait for the consumer to make his actual payment. It is the payment platform that intervenes in the meantime.<\/span><\/p>\n<p><b>Then what is the point of offering BNPL as a retailer?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Paying a higher fee is not something you do lightly. So, in exchange, there must be some very attractive advantages to make the decision as a retailer to offer a BNPL to your consumers:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">First of all, several studies show that consumers tend to shop for a higher amount when a BNPL method can be used. <\/span><\/li>\n<li>Further, we also see that more consumers convert since one can immediately receive the product without waiting for a transfer.<\/li>\n<li>Believe it or not, but BNPL methods also create an influx of new consumers. Often these fintech startups come up with specific client cases that put retailers or brands in the picture. In this way, brands get additional exposure to new consumers which they wouldn\u2019t reach in any other way.<\/li>\n<li>As a retailer, using different marketing methods to encourage upselling is one thing. But having the ability to align the consumer\u2019s purchasing power with their purchase attention? That\u2019s a whole other story. You desperately want to buy that one pair of pants, but it&#8217;s not financially possible for the moment. Such issues are history thanks to BNPL.<\/li>\n<\/ul>\n<p><b>It isn\u2019t always peaches and cream<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Every medal also has its downside. That is also the case with BNPL methods. And at the Dot Society, we always like to give the full story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So where does the shoe pinch? Well starting with the problem of affordability. It&#8217;s pretty obvious, but this system can only last if consumers also make the effective payment. And when this doesn&#8217;t happen, there is a risk that you as a consumer will quickly end up with a whole heap of debt, as these fin startups demand sky-high fines for non-payment. Logical, say many specialists since you encourage customers to make purchases, which they may not be able to pay at all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, BNPL also does not appear to be the best way to help consumers financially in the long term. In the event of non-payment, your details will end up in a database, which may make it a little more difficult for you to enter into payment plans or loans in the future.\u00a0<\/span><\/p>\n<p><b>What will the future bring us?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well, several reports predict a bright future for these BNPL methods. For example, a report from IBIS World states that this industry will grow at a rate of 9.8% annually for the next five years. In fact, some sources claim that the e-commerce world will completely shift from standard credit cards to this BNPL method. Credit card companies are also spotting this opportunity and are currently experimenting with services within this world. But whether they will be able to remove Klarna and Afterpay from their throne remains to be seen.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/welcome-to-the-world-of-buy-now-pay-later\/&amp;t=Welcome%20to%20the%20world%20of%20%E2%80%98Buy%20now%20pay%20later%E2%80%99\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Welcome%20to%20the%20world%20of%20%E2%80%98Buy%20now%20pay%20later%E2%80%99&amp;url=https:\/\/thedotsociety.be\/en\/?p=26903\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fwelcome-to-the-world-of-buy-now-pay-later%2F&amp;description=Welcome%20to%20the%20world%20of%20%E2%80%98Buy%20now%20pay%20later%E2%80%99&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F06%2FEngels-28-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Welcome%20to%20the%20world%20of%20%E2%80%98Buy%20now%20pay%20later%E2%80%99&amp;url=https:\/\/thedotsociety.be\/en\/welcome-to-the-world-of-buy-now-pay-later\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Welcome%20to%20the%20world%20of%20%E2%80%98Buy%20now%20pay%20later%E2%80%99&#038;body=https:\/\/thedotsociety.be\/en\/welcome-to-the-world-of-buy-now-pay-later\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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