{"id":26900,"date":"2021-05-19T07:31:26","date_gmt":"2021-05-19T07:31:26","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/05\/19\/how-to-use-google-trends-to-plot-your-marketing-calendar\/"},"modified":"2024-01-30T14:54:06","modified_gmt":"2024-01-30T14:54:06","slug":"how-to-use-google-trends-to-plot-your-marketing-calendar","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/how-to-use-google-trends-to-plot-your-marketing-calendar\/","title":{"rendered":"How to use Google Trends to plot your marketing calendar?"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26900'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">At The Dot Society we are a strong believer in adapting your marketing calendar in an agile way to come with relevant messages at a certain time in the season.\u00a0<\/span><\/p>\n<p><b>We use google trends<\/b><span style=\"font-weight: 400;\"> to spot seasonalities and important trends in a specific market and adapt flexible to this. By using Google Trends to search for competing brands, compare product features, or identify top queries within a specific industry, you can discover products or features that are valued or more demanded by your target audience. You can use this information to improve your offerings and messaging, create targeted ads, and capture more customers\u2019 attention and generate more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article we deep-dive in the possibilities of Google trends in order to reach the following goals:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify seasonal trends before the season begin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find out where your target market is located<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify trends and important keywords\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check your competitors\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Identify seasonal trends before the season begins<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest ways to use Google Trends is to identify seasonal trends before the season begins. Why is it necessary to identify the trends ahead of time? Because that <\/span><b>gives you time to plan your promotions and produce content.<\/b><span style=\"font-weight: 400;\"> If you identify a trend right now, it might be over by the time you start making changes. Then, you\u2019ve wasted all that effort. But how can you identify trends before they happen? That\u2019s where the \u201cseasonal\u201d part comes into play. Seasonal trends tend to repeat themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re running an online site selling shoes. You notice that the relative popularity of the search term \u201csandals\u201d spikes every season starting from March as people go shopping for the upcoming season. In that case, you\u2019d want to promote your selection of this product category, when people are most likely to buy.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22883 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-05-19-om-09.14.18-1030x560.png\" alt=\"\" width=\"740\" height=\"402\" \/><\/p>\n<p><strong>Find out where your target market is located<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019ve seen, Google Trends not only shows you what people are searching for, it also shows you where they\u2019re located. If you\u2019re running a business with a customer base that\u2019s scattered all over Europe, use that info to identify where your<\/span><b> hottest keyword opportunities are located. <\/b><span style=\"font-weight: 400;\">Then, target people in those communities. Fortunately, Google Ads allows you not only to target based on keyword, but also based on location. Put that opportunity together with the info that Google Trends is offering and you can produce some laser-like targeting that should give you a positive ROI. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 1: <\/strong><\/span><span style=\"font-weight: 400;\">Go to explore\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 2:<\/strong> Type in a certain keyword and see the top 10 countries<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22887 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-05-19-om-09.16.10-1030x791.png\" alt=\"\" width=\"559\" height=\"429\" \/><\/p>\n<p><strong>Identify trends and important keywords<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Use Google Trends to find popular topics in your market<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Trends can help you discover popular topics you might have missed in your industry. Here\u2019s how you can find popular topics and search queries in your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 1:<\/strong>Go to trends.google.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 2: <\/strong><\/span><span style=\"font-weight: 400;\">Navigate to Explore interesting search queries and see the general trends in your country:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22889 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-05-19-om-09.18.33-1030x636.png\" alt=\"\" width=\"622\" height=\"384\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Use Google Trends to find popular topics in your industry<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 1:<\/strong> go to <a href=\"https:\/\/trends.google.com\/trends\/\">trends.google.com<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 2:<\/strong> Select the Region you want to explore. You can focus on a whole country, state or a city \u2013 possibilities are endless here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 3: <\/strong><\/span><span style=\"font-weight: 400;\">Choose the time range you want to research. If you want to see more overarching topics of your industry, choose a longer time frame and if you want to discover newer topics or queries, choose a lesser time frame.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 4:<\/strong> Choose your category. For example, if you are looking for sandals, you are in the industry of shopping.\u00a0 <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22891 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-05-19-om-09.21.11-1030x840.png\" alt=\"\" width=\"631\" height=\"515\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 5:<\/strong> Explore topics and search queries. You might find completely unrelated things, especially within the Rising category. It\u2019s just showing what people interested in your chosen category are also searching for. You will also see related subjects and some brands popping up. This gives you a good idea about the possible competitors. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22893 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-05-19-om-09.22.18-1030x366.png\" alt=\"\" width=\"723\" height=\"257\" \/><\/p>\n<p><strong>Determine What Consumers are Searching About Competing Brands<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Enter a competitor\u2019s name in the Topic box and discover the search volumes of your competitors. You can compare two or more brands next to each other to see the popularity in a certain market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: Adidas vs Nike:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22895 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-05-19-om-09.23.14-1030x871.png\" alt=\"\" width=\"633\" height=\"535\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tip: Check your competitors and see which related keywords are popping up to include in your SEO and SEA strategy<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any questions about the article or using Google Trends for market research, feel free to reach us! <\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/how-to-use-google-trends-to-plot-your-marketing-calendar\/&amp;t=How%20to%20use%20Google%20Trends%20to%20plot%20your%20marketing%20calendar%3F\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=How%20to%20use%20Google%20Trends%20to%20plot%20your%20marketing%20calendar%3F&amp;url=https:\/\/thedotsociety.be\/en\/?p=26900\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fhow-to-use-google-trends-to-plot-your-marketing-calendar%2F&amp;description=How%20to%20use%20Google%20Trends%20to%20plot%20your%20marketing%20calendar%3F&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F05%2F15_GoogleLens-5-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=How%20to%20use%20Google%20Trends%20to%20plot%20your%20marketing%20calendar%3F&amp;url=https:\/\/thedotsociety.be\/en\/how-to-use-google-trends-to-plot-your-marketing-calendar\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=How%20to%20use%20Google%20Trends%20to%20plot%20your%20marketing%20calendar%3F&#038;body=https:\/\/thedotsociety.be\/en\/how-to-use-google-trends-to-plot-your-marketing-calendar\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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