{"id":26896,"date":"2021-04-28T09:02:37","date_gmt":"2021-04-28T09:02:37","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/04\/28\/pimp-your-facebook-instagram-shop\/"},"modified":"2024-01-30T13:42:30","modified_gmt":"2024-01-30T13:42:30","slug":"pimp-your-facebook-instagram-shop","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/pimp-your-facebook-instagram-shop\/","title":{"rendered":"Pimp your Facebook &#038; Instagram shop"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26896'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Remember our article about creating <a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/new-kid-on-the-block-facebook-instagram-shops\/\">your Facebook &#038; Instagram shop?<\/a> Just like your other marketing channels, it is recommended to make the necessary changes here month by month. How do you do this practically? Read our tips &#038; tricks below with some examples from the international world. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Why is it important?\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">It is extremely important to continue each campaign and to constantly think about the different touchpoints that your customer has with your brand. Imagine, you launch your next campaign around Mother&#8217;s Day next week, make sure you extend this fully across all customer journey touchpoints. Make sure you have a coherent message everywhere your customer interacts with you. On your own social media, via your email marketing, via your google extensions, on your social media campaigns, but also on your Facebook &#038; Instagram shop. Always think 360\u00b0 about your marketing strategy.\u00a0<\/span><\/p>\n<p><b>Example: Instagram shop H&#038;M, changing every time when launching a new drop. <\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22794 size-portfolio\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-04-28-om-10.48.51-495x400.png\" alt=\"\" width=\"495\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your Facebook &#038; Instagram shop set up this way. Once it is set up, you can also start tweaking it monthly based on the stories you want to tell. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you go about customizing your shop?\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to your commerce manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to shops\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize shop<\/span><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-22796 size-large\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-04-28-om-10.49.49-1030x356.png\" alt=\"\" width=\"1030\" height=\"356\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pimp your shop by choosing for new collection<\/span><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-22798\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-04-28-om-10.51.08-282x300.png\" alt=\"\" width=\"282\" height=\"300\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a new collection, choose products and write a title + description<\/span><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-22800 size-large\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-04-28-om-10.51.36-1030x534.png\" alt=\"\" width=\"1030\" height=\"534\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check how it looks on facebook &#038; Instagram, adapt &#038; launch!<\/span><\/li>\n<\/ol>\n<p><strong>Facebook result<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22802 size-large\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-04-28-om-10.52.10-1030x563.png\" alt=\"\" width=\"1030\" height=\"563\" \/> <strong>Instagram result<\/strong><img decoding=\"async\" class=\"aligncenter wp-image-22804 size-medium\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-04-28-om-10.52.32-155x300.png\" alt=\"\" width=\"155\" height=\"300\" \/><\/p>\n<p><strong>Tips to improve your product imagery<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We recommend going with a resolution of 1024 x 1024 pixels for the best quality. If you would like to use images with a higher resolution, be aware that the maximum file size for product photos on Facebook and Instagram is 8MB per image.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put yourself in your customer\u2019s shoes &#8211; which questions would your customers ask about the product? Make sure your images are approachable and answer these questions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White, off-white, and light grey backgrounds work best for the majority of products. But more important than deciding on a background color is actually sticking to it. Consistency is key when it comes to product photography. This also holds for the background color of your images.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try to show your clothing on models or put your products into context<\/span><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/pimp-your-facebook-instagram-shop\/&amp;t=Pimp%20your%20Facebook%20%26%20Instagram%20shop\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Pimp%20your%20Facebook%20%26%20Instagram%20shop&amp;url=https:\/\/thedotsociety.be\/en\/?p=26896\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fpimp-your-facebook-instagram-shop%2F&amp;description=Pimp%20your%20Facebook%20%26%20Instagram%20shop&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F04%2FEngels-32-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Pimp%20your%20Facebook%20%26%20Instagram%20shop&amp;url=https:\/\/thedotsociety.be\/en\/pimp-your-facebook-instagram-shop\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Pimp%20your%20Facebook%20%26%20Instagram%20shop&#038;body=https:\/\/thedotsociety.be\/en\/pimp-your-facebook-instagram-shop\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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