{"id":26895,"date":"2022-05-04T10:42:43","date_gmt":"2022-05-04T10:42:43","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/04\/21\/marketing-strategies-for-mothers-day-campaign\/"},"modified":"2024-01-30T16:16:31","modified_gmt":"2024-01-30T16:16:31","slug":"be-prepared-for-mothers-day-campaign-discover-some-of-our-original-ideas-and-implement-this-in-your-marketing-calendar","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/be-prepared-for-mothers-day-campaign-discover-some-of-our-original-ideas-and-implement-this-in-your-marketing-calendar\/","title":{"rendered":"Marketing strategies for Mother\u2019s day campaign"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26895'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Looking at our marketing calendar, we can see that next week, on the 8th of May, we celebrate Mother\u2019s day. The perfect occasion to use this seasonal event for a new strategy to create more brand visibility and invest more in the brand equity you\u2019ve already built. Translate your brand values for your target audience into the right content for Mother&#8217;s Day and you will have a successful campaign. .\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve come up with some marketing strategies for your Mother\u2019s Day campaign. Read more below!\u00a0<\/span><\/p>\n<h4>Communicate with your brand values<\/h4>\n<p><span style=\"font-weight: 400;\">The content you would create for Mother&#8217;s Day should be authentic to your brand. This is where you define the brand values and communicate them in a Mother&#8217;s Day context. Instead of saying, &#8216;Happy Mother&#8217;s Day, here&#8217;s 15% off&#8217;, <\/span><b>we want to capitalize on a story around Mother&#8217;s Day<\/b><span style=\"font-weight: 400;\">. Think about your brand values and your mission. You can then use this to translate the action you want to get across to your customers into the way you create content around these events.\u00a0<\/span><\/p>\n<h4>Create awareness without discounting<\/h4>\n<p><span style=\"font-weight: 400;\">Holidays and seasonal days are a perfect time to try new strategies such as contests and giveaways. This allows them to create a lot of awareness without distributing different discount codes every time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mother&#8217;s Day is a great opportunity for promoting a new product, collection, or bundling your best-selling products. Brands also consider giving away a free gift or something extra with every purchase. It is not only a lovely gesture but it also works very well among online shoppers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give something extra or give the end-consumer the opportunity to write them a handwritten card to express your love.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, ask consumers to tell them about their journey of motherhood and they will get the chance to win something. Include people in your messaging, and create an opportunity to interact with your community.\u00a0<\/span><\/p>\n<h4>We have a few other original ideas for your Mother&#8217;s Day campaign:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a Mother&#8217;s Day gift guide on your website. You can also extend this to your Instagram by creating a guide. (<\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-brand-new-feature-of-instagram-instagram-guides\/\"><span style=\"font-weight: 400;\">Read more in our article about Instagram guides<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use extra incentives to boost sales (free shipping, extra gift, coupon for your next purchase, etc.)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Share your favorite throwback photo with your mum and win&#8230;&#8221; .\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give the customer the option to have the package they ordered sent to their mother. As an extra, the customer can leave a message at the checkout, which will be attached to the package as a card.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combine this with a lead generation campaign: if you subscribe yourself on the newsletter, you will receive an additional gift in the week before Mother\u2019s Day.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have any questions considering your marketing strategy, the Dotters are here to help you. Good luck with your preparations!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/be-prepared-for-mothers-day-campaign-discover-some-of-our-original-ideas-and-implement-this-in-your-marketing-calendar\/&amp;t=Marketing%20strategies%20for%20Mother%E2%80%99s%20day%20campaign\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Marketing%20strategies%20for%20Mother%E2%80%99s%20day%20campaign&amp;url=https:\/\/thedotsociety.be\/en\/?p=26895\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fbe-prepared-for-mothers-day-campaign-discover-some-of-our-original-ideas-and-implement-this-in-your-marketing-calendar%2F&amp;description=Marketing%20strategies%20for%20Mother%E2%80%99s%20day%20campaign&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F05%2FEngels-1-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Marketing%20strategies%20for%20Mother%E2%80%99s%20day%20campaign&amp;url=https:\/\/thedotsociety.be\/en\/be-prepared-for-mothers-day-campaign-discover-some-of-our-original-ideas-and-implement-this-in-your-marketing-calendar\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Marketing%20strategies%20for%20Mother%E2%80%99s%20day%20campaign&#038;body=https:\/\/thedotsociety.be\/en\/be-prepared-for-mothers-day-campaign-discover-some-of-our-original-ideas-and-implement-this-in-your-marketing-calendar\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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