{"id":26886,"date":"2021-03-10T08:15:51","date_gmt":"2021-03-10T08:15:51","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/03\/10\/the-ins-and-outs-of-the-new-kid-on-the-block-clubhouse\/"},"modified":"2024-01-30T13:49:25","modified_gmt":"2024-01-30T13:49:25","slug":"the-ins-and-outs-of-the-new-kid-on-the-block-clubhouse","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-ins-and-outs-of-the-new-kid-on-the-block-clubhouse\/","title":{"rendered":"The ins and outs of the new kid on the block: Clubhouse"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26886'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Chances are you&#8217;ve never heard of Clubhouse, but the social media platform is currently a real hype. Big names like Elon Musk and Oprah Winfrey are already big fans and the app is also gaining popularity in our country.<\/span><\/p>\n<p><strong>What makes Clubhouse so remarkable?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Compared to the various social media platforms that we already know (Facebook, Pinterest, Instagram, TikTok &#8230;), Clubhouse allows you to participate in conversations that take place live. It creates small, intimate communities and is often referred to as a combination of the popular podcast and a lecture. Moreover, the platform is also free. New users can only join if they are invited by current members. But investors and marketers are excited about the potential and are encouraging brands to figure out how to reach the app&#8217;s two million weekly active users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clubhouse is creating a new dynamic in the way people interact. This development could even be a portent of what the social media landscape will look like in the future. Partly as a result of the current corona crisis, people are craving smaller and more intimate communities to share knowledge and get to know new people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another attractive factor of the brand new app is that the live session cannot be recorded or rewound by the users themselves. The disappearing nature of audio and video is one of the reasons why people are showing such an interest in a platform like this. This also became clear a few years ago with the rise of Snapchat, as it can be liberating in this respect.<\/span><\/p>\n<p><strong>But what are the opportunities here for brands?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Consumers appreciate brands that talk to them on an authentic level. Therefore, the idea is not to explicitly promote your products on Clubhouse, but rather to listen and engage with your consumer while keeping an eye on your competitors&#8217; actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, educational marketing is emerging as an important theme at Clubhouse. It can therefore be interesting for a company to use the app to get in touch with thought leaders. This way, you can engage in rare and authentic discussions with your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rise of Clubhouse may imply that people are again placing more value on quality content and are even willing to pay for it. It is striking that some traditional influencers are paid to host rooms at Clubhouse on behalf of certain brands. But we also see a new trend emerging here: the &#8216;key opinion leader&#8217;. These are individuals on Clubhouse who are not conventional influencers, but who gain a powerful following because they have something interesting to say.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-ins-and-outs-of-the-new-kid-on-the-block-clubhouse\/&amp;t=The%20ins%20and%20outs%20of%20the%20new%20kid%20on%20the%20block%3A%20Clubhouse\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=The%20ins%20and%20outs%20of%20the%20new%20kid%20on%20the%20block%3A%20Clubhouse&amp;url=https:\/\/thedotsociety.be\/en\/?p=26886\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-ins-and-outs-of-the-new-kid-on-the-block-clubhouse%2F&amp;description=The%20ins%20and%20outs%20of%20the%20new%20kid%20on%20the%20block%3A%20Clubhouse&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F03%2FEngels-38-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20ins%20and%20outs%20of%20the%20new%20kid%20on%20the%20block%3A%20Clubhouse&amp;url=https:\/\/thedotsociety.be\/en\/the-ins-and-outs-of-the-new-kid-on-the-block-clubhouse\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20ins%20and%20outs%20of%20the%20new%20kid%20on%20the%20block%3A%20Clubhouse&#038;body=https:\/\/thedotsociety.be\/en\/the-ins-and-outs-of-the-new-kid-on-the-block-clubhouse\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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