{"id":26883,"date":"2021-02-18T16:01:37","date_gmt":"2021-02-18T16:01:37","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/02\/18\/food-beverage-industry-2021\/"},"modified":"2024-02-05T09:05:11","modified_gmt":"2024-02-05T09:05:11","slug":"food-beverage-industry-2021","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/food-beverage-industry-2021\/","title":{"rendered":"Food &#038; Beverage Industry 2021"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26883'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The Dotters don\u2019t only like digital marketing, data and fashion. We\u2019re also real foodies: having dinner at a cosy restaurant, trying some new delicious food or enjoying a good glass of wine or a surprising mocktail, we won\u2019t say no to that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, we can only dream of this today because of that one virus. On top of that, it is obvious that the food &amp; beverage industry will change in the upcoming period. And how do we translate this into the marketing landscape? The Dotters are happy to give you an update!<\/span><\/p>\n<h3><strong>Just get it delivered<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As an alternative to going out for dinner, we have ordered a lot of our dinners online in recent months. A whopping 88% ordered their meals online; post-covid this was only 69%. A central principle here is convenience. We want to order our meal easily and quickly, anywhere and at any time. In this context, the role of Artificial Intelligence will only increase in the future. Through these systems, food delivery apps will be able to perfectly predict which meal you feel like having, taking into account your personal taste, but also any dietary plans. Think of intermittent fasting or 1 cheat meal a week, these are all elements that the system will incorporate and based on these preferences will make you a suitable proposal.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22351 size-featured\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/jay-wennington-N_Y88TWmGwA-unsplash-scaled-1.jpg\" alt=\"\" width=\"1500\" height=\"430\" \/><\/p>\n<h3><strong>Nothing beats a night out\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The ease of getting your meal delivered at your doorstep does not take away the fact that going to a restaurant still has the upper hand. And the most important factor here is experience! Consumers want to go out to eat and, in addition to enjoying a tasty meal, also experience a fun evening: conviviality and uniqueness are key here. Next to this, citing elements such as safety &amp; precautions will also be a continuing trend.\u00a0<\/span><\/p>\n<h3><strong>Show them what they want<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization &amp; engagement is and remains key. It starts with reaching the right consumer and enticing them to book a table or order one of your delicious dishes online. An omnichannel strategy is key here: communicate 360\u00b0 and tell a clear story. In the context of digital channels, Instagram is the number-one channel, especially in the form of videos. Also place particular emphasis on novelties: new branches, modified menu items, etc. The variety of new content remains the trigger for consumers to view, like, bookmark or share your posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other ways to achieve this level of engagement is through email marketing and\/or loyalty programs. Through personalized emails, you as a brand can express your gratitude to the customer and motivate them to pay a visit again or place an order. Previous research has shown that welcome emails, personalized discount mails or online order-follow up mails lead to the best results. If you want to go one step further, you can switch to a branded application, which will be central to your loyalty program. In this way, you can motivate consumers to come back more often to order and also increase their average order value.\u00a0<\/span><\/p>\n<h3><strong>A dish for everyone<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Besides the experience over convenience for restaurants &amp; the continuing habit of online food ordering, the introduction of ghost kitchens will also be central in 2021. Ghost kitchens or dark kitchens are restaurants where customers can only order meals online but do not have a real physical restaurant. In China ghost kitchens are already a well-known principle (<\/span><a href=\"https:\/\/about.meituan.com\/en\"><span style=\"font-weight: 400;\">Meituan Dianping<\/span><\/a><span style=\"font-weight: 400;\">), in Flanders, this is still a fairly new phenomenon. One of the best known Flemish ghost kitchens is Casper, with branches in Ghent, Antwerp, Leuven and Brussels. Besides the fact that ghost kitchens have many advantages over other delivery restaurants, such as lower rent, lower operating costs and immense flexibility in terms of menu items, a well-thought-out digital strategy is central here. This is often the only way for them to connect with consumers. Here, it is important to emphasize the various benefits, rather than point out the principle of a ghost kitchen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you like to learn more about digital marketing within the food &amp; beverage industry? Or could you use some help with this? Don&#8217;t hesitate and contact the dotters!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22355 size-medium\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Ontwerp-zonder-titel-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/food-beverage-industry-2021\/&amp;t=Food%20%26%20Beverage%20Industry%202021\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Food%20%26%20Beverage%20Industry%202021&amp;url=https:\/\/thedotsociety.be\/en\/?p=26883\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Ffood-beverage-industry-2021%2F&amp;description=Food%20%26%20Beverage%20Industry%202021&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F02%2FEngels-41-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Food%20%26%20Beverage%20Industry%202021&amp;url=https:\/\/thedotsociety.be\/en\/food-beverage-industry-2021\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Food%20%26%20Beverage%20Industry%202021&#038;body=https:\/\/thedotsociety.be\/en\/food-beverage-industry-2021\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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