{"id":26879,"date":"2021-01-14T15:40:35","date_gmt":"2021-01-14T15:40:35","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/01\/14\/whatsapp-shopping\/"},"modified":"2024-01-30T13:53:56","modified_gmt":"2024-01-30T13:53:56","slug":"whatsapp-shopping","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/whatsapp-shopping\/","title":{"rendered":"WhatsApp Shopping"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26879'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Lately, we\u2019re seeing new features popping up everywhere as a reaction from many platforms to try and stay relevant in the fast-moving digital environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially with the global pandemic going on at the moment, businesses are constantly being forced to rethink their online services. Online shopping is here to stay and we all know this will increase significantly this year. How can we make this online shopping experience even better, shorter and more convenient? The number one question of the year!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019re soon expecting the launch of social e-commerce (<a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/social-e-commerce\/\">read all about it in our other article<\/a>), <\/span><span style=\"font-weight: 400;\">other platforms are moving in the same direction. WhatsApp, the go-to messaging app for personal and business related communication, has announced a new interesting feature. WhatsApp feels like it has a lot of potential to help make a better connection between businesses and consumers. Their research has shown that \u201cpeople prefer to message a business to get help and they\u2019re more likely to make a purchase when they can do so.\u201d Interesting, because this is where WhatsApp can really make a difference, especially for small businesses, as they\u2019re saying, who have been impacted the most by the COVID19 crisis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meet WhatsApp Shopping, a new way for people to discover products and make purchases right from a chat. This means, there will appear a new button in the app: the shopping button. Customers can access the button directly from their chat with you. By clicking on the button, they will have access to your product catalog. This way, they can directly explore all the available products, ask questions if needed (and get fast answers) and finally make a purchase &#8211; all in one platform. To make this button available to your customers, you must create a business account on the WhatsApp Business App and set up a product catalog. Simple as that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since we all know that personalisation will be a key factor of this year\u2019s online shopping experience<\/span>\u00a0(<a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/digital-marketing-trends-for-2021\/\">read all about the other trends for 2021<\/a>), <span style=\"font-weight: 400;\">this new feature could be a convenient way to make this happen for your business. Your direct messaging inbox on Instagram and Messenger will finally be less exhausted and &#8211; as a bonus &#8211; you will have a simple way of integrating a personal customer touch with a sales-boosting aspect. Win-win, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go back a little bit, as most of you have probably never heard of the WhatsApp Business app? Luckily, the set-up of the app is pretty convenient.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.whatsapp.com\/coronavirus\/get-started-business\/?lang=fb#:~:text=Download%20and%20launch%20the%20WhatsApp,Continue%20to%20accept%20the%20terms.\"><span style=\"font-weight: 400;\">This video<\/span><\/a><span style=\"font-weight: 400;\"> will explain all the steps one-by-one. Next to the set-up of the app and the creation of your business profile, we would like to take a moment to consider the other interesting and already existing features of the app:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Quick Replies:<\/b><span style=\"font-weight: 400;\"> As you will probably receive lots of the same questions (call it FAQ), you can create some quick replies to reuse frequently and therefore make your time more valuable!\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to set up:<\/span><span style=\"font-weight: 400;\"> Go to More Options > Click on Business Tools > Click on Quick Replies > Tap Add(+) and fill in your answers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to use:<\/span><span style=\"font-weight: 400;\"> Open a chat > Type \u201c\/\u201d in the text field > Your list of quick replies will appear > Choose the one you need<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>Automatic Greeting Message:<\/b><span style=\"font-weight: 400;\"> Set up an automatic greeting message to introduce yourself to new, potential customers.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to set up: <\/span><span style=\"font-weight: 400;\">Go to Settings > Business Settings > Greeting message.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>Setting Away Message:<\/b><span style=\"font-weight: 400;\"> This is a convenient message for when people are trying to reach you after your working hours. You can schedule it yourself!<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to set up:<\/span><span style=\"font-weight: 400;\"> Go to Settings > Business Settings > Away message.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>Label Contacts:<\/b><span style=\"font-weight: 400;\"> Organize your contacts easily with labels like \u201cNew customer\u201d, \u201cNew order\u201d, \u201cPending Payment\u201d, \u201cPaid\u201d, etc.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to set up a new label:<\/span><span style=\"font-weight: 400;\"> Click the menu button on the client\u2019s chat page > click \u201cNew label\u201d > Save<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to add a label to a new contact:<\/span><span style=\"font-weight: 400;\"> Click the menu button on the client\u2019s chat page > Choose a label and then save<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>Interactive Business Messages:<\/b><span style=\"font-weight: 400;\"> Allows you to add interactive buttons to your messages. These buttons are great for the customer journey and customer experience! You can choose between two types:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA:<\/span><span style=\"font-weight: 400;\"> By clicking on this button, the user would be redirected to a particular webpage or make a call.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quick reply:<\/span><span style=\"font-weight: 400;\"> Allows users to answer with the predefined options without having to type the answer manually.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>Facebook Shops Integration: <\/b><span style=\"font-weight: 400;\">This gives you the option to have customers who visit your shop send you a message through the WhatsApp Business app. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/faq.whatsapp.com\/general\/account-and-profile\/about-using-facebook-shops-on-whatsapp\/?lang=fb\"><span style=\"font-weight: 400;\">Here<\/span><\/a><span style=\"font-weight: 400;\">, you can find the requirements for the set-up and how to continue from there on.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, these features all sound very interesting, but on the other hand very time consuming as well. That\u2019s why this app was mainly created for small businesses. But, this doesn\u2019t mean that WhatsApp forgot about medium and large business. Meet WhatsApp API, a fast, secure and reliable way to provide customer support and deliver notifications to customers. It\u2019s actually sort of like a chatbot. Since the usage of this API is still pretty limited, you will have to apply for it. Your company will be reviewed based on industry, company size, the chatbot\u2019s purpose and your compliance with the WhatsApp policies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you already use WhatsApp Business? Do you think it could be an added value for your company? Get in touch with us to discuss a bit more about what WhatsApp can mean for your business. #letsgrowdigitaltogether<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/whatsapp-shopping\/&amp;t=WhatsApp%20Shopping\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=WhatsApp%20Shopping&amp;url=https:\/\/thedotsociety.be\/en\/?p=26879\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fwhatsapp-shopping%2F&amp;description=WhatsApp%20Shopping&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F01%2FEngels-45-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=WhatsApp%20Shopping&amp;url=https:\/\/thedotsociety.be\/en\/whatsapp-shopping\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=WhatsApp%20Shopping&#038;body=https:\/\/thedotsociety.be\/en\/whatsapp-shopping\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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