{"id":26875,"date":"2020-12-29T12:40:46","date_gmt":"2020-12-29T12:40:46","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/12\/29\/2020-what-a-journey-it-has-been\/"},"modified":"2024-01-30T13:54:48","modified_gmt":"2024-01-30T13:54:48","slug":"2020-what-a-journey-it-has-been","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/2020-what-a-journey-it-has-been\/","title":{"rendered":"2020, what a journey it has been"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26875'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">With 2021 around the corner it\u2019s time to look back at the past year and boy, what a journey it has been!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2020 was for sure not an easy one, one thing is certain, uncertainty marked the agenda for 2020 the whole year-round. Business models that were once profitable were all of a sudden put to the test. As the rest of the world, we ourselves as young entrepreneurs imagined 2020 to be quite different, leaving us with a lot of plans and strategies that all of a sudden became abundant. As a first reaction, we saw most of our clients going into defence mode, meaning freezing all of their efforts and campaigns as nobody knew what the future would bring. With the days passing by it quickly became clear we were set for a whole longer journey than we initially expected, what was unimaginable just a few days earlier quickly became the new normal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As this \u2018new reality\u2019 slowly synced in, we started spotting opportunities for our clients. Screen Time was soaring like never before, with everyone being at home. If there was a time to strengthen the relationship with your client, the time was now. Fewer distractions led to a more engaged audience. Next to that consumer habits were slowly but surely shifting, with shops being closed, more and more people found their way online. New habits in buying behaviour were shaped and are here to stay. The new reality also caused a shift in our buying behaviour, where previously we would spend a part of our monthly income on hospitality, restaurants, and travelling these activities all of a sudden stopped leaving us with more money to spend on other things: like self-care, the interior of our homes, clothes and everything that made us feel good.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that we\u2019re able to show their vulnerability but also managed to turn their business model around and create value for the customer in any kind of way, functional but also emotional (ease the pain of the current situation) were the ones that managed to get through this year successfully.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our clients being active in a variety of sectors raining from fashion, beauty, interior but also hospitality, luxury, and food &#038; drinks all faced different challenges that were marked by one constant being; uncertainty. The ride wasn\u2019t easy but as business partners, we firmly stood by our clients, challenged their offering, and supported their new ideas and innovations with a strategic digital framework.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next to this external uncertainty we as a young growing company also faced some challenges internally. With some uncertainty about further revenue streams, we decided to expand our team. Leading us to the next challenge: How to onboard, train and manage a team from long-distance. Existing processes and structures were firmly disrupted, however, we managed to get through all of that successfully. And we are super proud of the young entrepreneurial team and culture we\u2019ve been able to create.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though results are different than what we\u2019ve forecasted at the beginning of 2020, we for sure are super proud of the growth we\u2019ve managed to accomplish for all of our clients during this uncertain year. We as founders of the Dot Society may say we feel super fortunate to be able to be a part of our client\u2019s growth journey the past year. Also, our own growth journey was different than expected but absolutely worth it!\u00a0 We are so ready to turn the next page and realize the next successes together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We firmly believe that expertise, passion, a critical mind and agility will be the cornerstones of 2021 successes, and may that exactly be what you can expect from us as your digital performance marketing team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buckle up, 2021 incoming and we are so ready!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/2020-what-a-journey-it-has-been\/&amp;t=2020%2C%20what%20a%20journey%20it%20has%20been\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=2020%2C%20what%20a%20journey%20it%20has%20been&amp;url=https:\/\/thedotsociety.be\/en\/?p=26875\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2F2020-what-a-journey-it-has-been%2F&amp;description=2020%2C%20what%20a%20journey%20it%20has%20been&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F12%2FEngels-47-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=2020%2C%20what%20a%20journey%20it%20has%20been&amp;url=https:\/\/thedotsociety.be\/en\/2020-what-a-journey-it-has-been\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=2020%2C%20what%20a%20journey%20it%20has%20been&#038;body=https:\/\/thedotsociety.be\/en\/2020-what-a-journey-it-has-been\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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