{"id":26872,"date":"2020-12-17T14:19:10","date_gmt":"2020-12-17T14:19:10","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/12\/17\/digital-marketing-trends-for-2021\/"},"modified":"2024-01-30T13:55:35","modified_gmt":"2024-01-30T13:55:35","slug":"digital-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/digital-marketing-trends-for-2021\/","title":{"rendered":"Digital marketing trends for 2021"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26872'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As we are heading towards the end of 2020, we are preparing ourselves for the new year: 2021. We can\u2019t wait to leave 2020 behind and have a fresh start of the new year. A lot has happened this year which will have an impact on 2021. Due to the pandemic, offline stores were closed. Therefore, we were forced to shop online and marketeers needed to reach out to the at-home consumer. But what other digital marketing trends will occur in the new year? We have listed the most essential ones for you:\u00a0<\/span><\/p>\n<p><b>Privacy first:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As more and more people bought online this year, more data has been collected. Protecting all the data and the customers\u2019 privacy became essential.\u00a0 For customers, they must trust the brand so the digital ecosystem can function properly. Without trust, we are nowhere. Regulations such as GDPR and user privacy will evolve in line with the digital marketing landscape. When there is trust between a brand and its customers, people are more likely to share their personal information which can eventually help with automated services.\u00a0<\/span><\/p>\n<p><b>Targeting the at-home consumer:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Customers spend more time at home than ever before. People have more time to look at online videos to stay informed, entertained and connected with the rest of the world. Forecasts say that more than 80% of consumer internet traffic will be driven by online video. This trend will increase due to the rise of digital adoption during the pandemic. During the pandemic, many brands started using Instagram Reels, TikTok, Live-videos to show their collections in moving formats. When we look at brands that have been using videos to show the collections in moving images for some time, we look at Asos. Asos shows its products through a virtual runway.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/2veottISIS\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht bekijken op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/2veottISIS\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Een bericht gedeeld door Dominika Grnova (@dominikagrnova)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><b>Sustainability:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Covid-19 has reinforced the customers&#8217; need for sustainability. Consumers are considering the impact of their online shopping behaviour on the environment. People are looking for brands that are transparent and demonstrate responsibility when it comes to sustainability. Research has shown that brands who communicate sustainable attributions have a halo effect, especially with the quality and value during the decision-making process of the customer. \u201cIt is important to ensure that sustainable products won\u2019t become a marketing gimmick and not only storytelling. Sustainability must be implemented both economically and financially in the overall merchandising of a brand. \u201c said Nicolaj Reffstrup, co-founder of Ganni. Any sustainable collection must have a lasting impact and should shift away from a storytelling mindset.\u00a0<\/span><\/p>\n<p><b>Mobile-first:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Brands are forced to provide a sleek mobile experience onsite to meet the needs of every mobile shopper. Forecasts expect that 54% of all online sales will come from mobile ecom sales. A variety of payment methods, excellent checkout experience, click-and-collect pickups, etc. will become crucial. Want to know if your website is friendly enough? Check out this <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p><b>Mobile apps:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned above, the big media consumption of 2020 was on mobile. We\u2019ve spent more than 1,6 billion hours on our phones, this only in the first half of the year!? The usage of mobile apps grew with 25% YoY. The rise in app popularity will mainly be beneficial for the food delivery industry, online learning, entertainment and shopping. Research shows that 30% of the consumers believe that our shopping behaviour will never go back to the way it was before the pandemic. This makes it very interesting for retailers to seek the opportunity to develop mobile apps. When users download an app, they already have some kind of affinity for a brand and will become more loyal customers eventually. Businesses must prioritize their app strategy in the future.\u00a0\u00a0<\/span><\/p>\n<p><b>New channels:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Customers are much more informed and empowered than before. Information is so important nowadays as it is the key to succeed in the overcrowded marketplace. Consumers focus less on looking at brands, they are now looking at social media, influencers and at their peers. They want to know what their peers think about a specific product or brand. Rae Giron from the beauty brand \u201cTatcha\u201d said that brands need to experiment with different social media formats to engage more with their customers to speed up the sales cycles. In this way, we are going into the direction of social e-commerce, which we talked about <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/social-e-commerce\/\"><span style=\"font-weight: 400;\">earlier before<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/digital-marketing-trends-for-2021\/&amp;t=Digital%20marketing%20trends%20for%202021\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Digital%20marketing%20trends%20for%202021&amp;url=https:\/\/thedotsociety.be\/en\/?p=26872\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fdigital-marketing-trends-for-2021%2F&amp;description=Digital%20marketing%20trends%20for%202021&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F12%2FEngels-49-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Digital%20marketing%20trends%20for%202021&amp;url=https:\/\/thedotsociety.be\/en\/digital-marketing-trends-for-2021\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Digital%20marketing%20trends%20for%202021&#038;body=https:\/\/thedotsociety.be\/en\/digital-marketing-trends-for-2021\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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