{"id":26869,"date":"2020-12-03T13:49:58","date_gmt":"2020-12-03T13:49:58","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/12\/03\/the-brand-new-feature-of-instagram-instagram-guides\/"},"modified":"2024-01-30T13:56:29","modified_gmt":"2024-01-30T13:56:29","slug":"the-brand-new-feature-of-instagram-instagram-guides","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-brand-new-feature-of-instagram-instagram-guides\/","title":{"rendered":"The brand new feature of Instagram: Instagram Guides"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26869'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">After Instagram Reels, Instagram Shops and IGTV,\u00a0 a new feature can be found on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram has launched a new concept for sharing brief, scrollable content: Instagram Guides. But how does it work and what are the benefits for you as a company? Let&#8217;s jump right in!\u00a0<\/span><\/p>\n<p><strong>What are Instagram Guides?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The new feature provides Instagram users with an easier way to share and consume useful recommendations and tips in an easy-to-use format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initially, Instagram had only enabled the Guides feature for a limited number of health and wellness defenders, in an effort to provide resources for people struggling with the COVID-19 pandemic. But now this feature has recently been made available to all Instagram users<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31349 size-full\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.42.png\" alt=\"\" width=\"830\" height=\"500\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.42.png 830w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.42-300x181.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.42-768x463.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.42-705x425.png 705w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/p>\n<p><strong>How to create an Instagram Guide?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">But where do you go from here? To create your first Guide, tap the plus icon at the top right of your profile page and select &#8220;Guide&#8221;.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-31351 aligncenter\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.49-300x232.png\" alt=\"\" width=\"300\" height=\"232\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.49-300x232.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.49-768x594.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.49-705x545.png 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.49.png 910w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Next, you have three different formats for your Guide, which we have listed for you below.\u00a0<\/span><span style=\"font-weight: 400;\">Each different format is designed to meet the needs of its creator.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li><b>Places:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This format is ideal for sharing your location-based recommendations, from city guides to restaurants and cafes.<\/span><\/p>\n<ul>\n<li><b>Products:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here you can share your favourite products with your fans and followers. This format can only be used to catalogue products available in an Instagram Shop. This is a useful format for brands or companies that want to add extra context or comments to their products available on Instagram. It also opens up new opportunities for influencer partnerships, as anyone (including influencers and brand ambassadors) can use this tool to compile a list of recommended products.<\/span><\/p>\n<ul>\n<li><b>\u00a0Messages:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These can be used, for example, to create a series of Instagram posts (that you&#8217;ve already created or saved) with custom titles and comments. This is a very versatile format that can be used to share ideas, tell stories and give advice or guidance.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-31353 aligncenter\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.57-227x300.png\" alt=\"\" width=\"227\" height=\"300\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.57-227x300.png 227w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.57-534x705.png 534w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.52.57.png 579w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/p>\n<p><strong>Where can you find an Instagram Guide?\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To access an Instagram Guide, go to a creator&#8217;s profile page and select the new Guide icon (see screenshot).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guides can easily be shared on Instagram Stories or with other users by clicking on the paper aeroplane icon in the top right-hand corner of the screen:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-31355 aligncenter\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.53.12-300x226.png\" alt=\"\" width=\"300\" height=\"226\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.53.12-300x226.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.53.12-768x578.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.53.12-705x531.png 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/12\/Schermafbeelding-2022-07-06-om-16.53.12.png 984w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Benefits of Instagram Guide for your business<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Now, what advantages can this new feature offer your company?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Guides create a whole new way to manage and consume content on Instagram &#8211; offering huge opportunities for storytelling and e-commerce on the Instagram app. For example, Instagram Guides can also offer additional opportunities for influencer marketing. You can then choose to work with an influencer who will include your company&#8217;s products in, for example, a gifting guide for the coming Christmas period.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-brand-new-feature-of-instagram-instagram-guides\/&amp;t=The%20brand%20new%20feature%20of%20Instagram%3A%20Instagram%20Guides\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=The%20brand%20new%20feature%20of%20Instagram%3A%20Instagram%20Guides&amp;url=https:\/\/thedotsociety.be\/en\/?p=26869\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-brand-new-feature-of-instagram-instagram-guides%2F&amp;description=The%20brand%20new%20feature%20of%20Instagram%3A%20Instagram%20Guides&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F12%2FEngels-52-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20brand%20new%20feature%20of%20Instagram%3A%20Instagram%20Guides&amp;url=https:\/\/thedotsociety.be\/en\/the-brand-new-feature-of-instagram-instagram-guides\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20brand%20new%20feature%20of%20Instagram%3A%20Instagram%20Guides&#038;body=https:\/\/thedotsociety.be\/en\/the-brand-new-feature-of-instagram-instagram-guides\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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