{"id":26867,"date":"2020-11-19T15:01:46","date_gmt":"2020-11-19T15:01:46","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/11\/19\/6-tips-to-personalize-your-marketing-without-looking-like-a-creep\/"},"modified":"2024-02-05T08:43:13","modified_gmt":"2024-02-05T08:43:13","slug":"6-tips-to-personalize-your-marketing-without-looking-like-a-creep","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/6-tips-to-personalize-your-marketing-without-looking-like-a-creep\/","title":{"rendered":"6 Tips to personalize your marketing (without looking like a creep)"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26867'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">In recent years personalisation has become an important aspect of marketing. Almost three-quarters of online consumers are frustrated by websites with content that has nothing to do with their real interests (Hubspot). By identifying unique customer characteristics, you have the opportunity to tailor promotional messages to the customer and personalise your marketing messages. Instead of pushing one message to the masses, it is now possible to reach your customers on a more individual level. We&#8217;d like to give you some tips on how to offer your customers a better, more personalised marketing experience without them feeling that their privacy has been violated.<\/span><\/p>\n<h3><strong>Collect as much data as possible<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Personalisation within marketing starts with the collection of data. But what is the best way to get hold of this data? Start by developing a list of attributes you would like to collect. Secondly, it is very important not to overwhelm the consumer with thousands of questions. <\/span><span style=\"font-weight: 400;\">Instead, ask them a question periodically here and there, collecting it all in a central profile.<\/span><span style=\"font-weight: 400;\"> You can also enable your customers to maintain their own data, allowing them to control what information you obtain from them. Additionally, you can consult the following useful data sources : web statistics (e.g. Google Analytics), mobile app-analytics, social media statistics&#8230;<\/span><\/p>\n<h3><strong>Segment your email database and personalise messaging<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Do you want to generate better response for your email campaigns? Then it might be a good idea to segment your email list. You can do this in different ways. The simplest way is to segment based on a marketing persona. For example, if you have identified three separate marketing personas that make up your ideal customers, segment your list into three different parts.\u00a0<\/span><\/p>\n<h3><strong>Use the actual names of your customers in email messages<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">&#8220;Hi customer&#8221; and &#8220;Dear friend,&#8221; are both unacceptable greetings for your e-mail communication. The name of a prospect or a lead is one of the easiest pieces of lead intelligence to collect. For example, if they have completed a contact form on your website, at least you have their full name and email address, right?<\/span><\/p>\n<h3><strong>Send your email messages from a person, not a company\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is probably the easiest way to create a more personalized experience for your email recipients. Instead of using the name of your company as the sender, make it the name of a living, breathing member of your marketing team. Also, consider adding a photo and email signature to the email to show that a real person has taken the time and effort to create the message.<\/span><\/p>\n<h3><strong>Create custom landing pages focused on different marketing personas<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t have the capacity to create content aimed at each of your company&#8217;s personas, you should at least create targeted landing pages for your different offers. Adapt the language and messaging in your landing pages to the specific needs of that particular segment and do so for each segment.<\/span><\/p>\n<h3><strong>Respond to prospects and customers on social media<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Consumers increasingly go to social media sites such as Facebook, Instagram, LinkedIn &#8230; to do some research to support their purchasing decisions. So make sure that a real person follows and answers questions and comments in social media and is willing to provide the best and most appropriate content for the specific needs of your followers and fans.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/6-tips-to-personalize-your-marketing-without-looking-like-a-creep\/&amp;t=6%20Tips%20to%20personalize%20your%20marketing%20%28without%20looking%20like%20a%20creep%29\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=6%20Tips%20to%20personalize%20your%20marketing%20%28without%20looking%20like%20a%20creep%29&amp;url=https:\/\/thedotsociety.be\/en\/?p=26867\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2F6-tips-to-personalize-your-marketing-without-looking-like-a-creep%2F&amp;description=6%20Tips%20to%20personalize%20your%20marketing%20%28without%20looking%20like%20a%20creep%29&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F11%2FEngels-54-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=6%20Tips%20to%20personalize%20your%20marketing%20%28without%20looking%20like%20a%20creep%29&amp;url=https:\/\/thedotsociety.be\/en\/6-tips-to-personalize-your-marketing-without-looking-like-a-creep\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=6%20Tips%20to%20personalize%20your%20marketing%20%28without%20looking%20like%20a%20creep%29&#038;body=https:\/\/thedotsociety.be\/en\/6-tips-to-personalize-your-marketing-without-looking-like-a-creep\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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