{"id":26865,"date":"2020-11-12T15:22:02","date_gmt":"2020-11-12T15:22:02","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/11\/12\/the-counter-black-friday-movements\/"},"modified":"2024-01-30T13:59:32","modified_gmt":"2024-01-30T13:59:32","slug":"the-counter-black-friday-movements","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-counter-black-friday-movements\/","title":{"rendered":"The counter Black Friday movements"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26865'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">If you think about November, in terms of online shopping, you all probably think about the big Black Friday deals at the end of the month. We\u2019ve all been guilty of seizing the opportunity to buy something at crazy discounts. Who wouldn&#8217;t, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the Black Friday madness keeps on growing year after year, we see the rise of some anti-Black Friday movements. More and more people and companies are questioning the effects of the one-day (well, it\u2019s been more of a week lately) buying frenzy on the economy and mostly on the planet.<\/span><\/p>\n<p><strong>Green is the new black<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Big Black Friday deals mostly go hand in hand with free shipping, more packaging materials and more waste of products ending up in growing landfills. Those offers result in an enormous impact on the environment. With people thinking more about the effects of their behaviour on their direct environment and the growing awareness of climate change, the anti-consumerism movement is growing rapidly. They want to encourage people to buy local, only buy what you actually need and spend your money on impactful organizations instead of materialistic stuff. If you don\u2019t have any plans for this particular Friday, you can consider funding a good cause or spending time with your family and friends. It\u2019s good for you, good for your wallet and good for the planet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bellerose, the Belgian fashion brand, already set a good example here in 2018 by creating not green but \u201cBlue Friday\u201d. 20% of that day\u2019s revenue was donated to The Ocean Cleanup. Every year they find another great environmental cause to support.\u00a0<\/span><\/p>\n<p><strong>Small Business Saturday<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In 2010, American Express created the Small Business Saturday, where people &#8211; on the Saturday after Thanksgiving &#8211; are encouraged to do their holiday shopping at small businesses. For over a decade now, the movement has been growing a lot and more organizations have come together to promote the benefits of supporting local businesses. Every time you \u201cshop small\u201d, you are making a difference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In times like these, with the financial impact of the\u00a0 COVID19 pandemic, people are starting to realize that supporting their local economy is now more important than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a small business, think about the following tips to boost your business on this particular Saturday:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer an exclusive discount to customers who register that Saturday. It\u2019s been known that loyalty programs increase engagement with new and old customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connect with local bloggers and influencers to increase your exposure to people who could actually be potential customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalise your packages by including a small \u201cthank you\u201d-note or maybe even a small gift. People will feel more valued and the chances of them becoming a recurring customer will increase.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Join forces with other local shops. The bigger your voice, the more impact it will have on people.<\/span><\/li>\n<\/ul>\n<p><strong>Buy Nothing Friday<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, another movement, created by artist Ted Dave in Canada and emerged over the last years, is a reaction to the Black Friday madness as well. The people behind Buy Nothing Friday (aka Blackout Friday) encourage others to replace the chaos with a day of buying absolutely nothing. Instead, enjoy time with your family and friends or go for a walk in your neighbourhood to celebrate our beautiful nature. Whatever you do on this day, it\u2019s all about drawing attention to the issue of overconsumption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can recognize the participants with a totally black post on their social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, whatever you do at the end of November, choose something that feels right for you and your business. Don\u2019t follow the majority, just do whatever you are comfortable with. If you have no idea where to begin or you want some more information about how to set-up your own initiative, whichever you choose, feel free to reach out to the Dotters!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-counter-black-friday-movements\/&amp;t=The%20counter%20Black%20Friday%20movements\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=The%20counter%20Black%20Friday%20movements&amp;url=https:\/\/thedotsociety.be\/en\/?p=26865\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-counter-black-friday-movements%2F&amp;description=The%20counter%20Black%20Friday%20movements&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F11%2FEngels-55-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20counter%20Black%20Friday%20movements&amp;url=https:\/\/thedotsociety.be\/en\/the-counter-black-friday-movements\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20counter%20Black%20Friday%20movements&#038;body=https:\/\/thedotsociety.be\/en\/the-counter-black-friday-movements\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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