{"id":26862,"date":"2020-10-22T15:13:23","date_gmt":"2020-10-22T15:13:23","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/10\/22\/how-to-prepare-for-holiday-season\/"},"modified":"2025-12-31T13:12:27","modified_gmt":"2025-12-31T13:12:27","slug":"how-to-prepare-for-holiday-season","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/","title":{"rendered":"How to prepare for Holiday Season"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26862'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3><b>Don\u2019t miss any sales during the Holiday period!\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this article, you will find relevant information to get ready for the holidays! Because this is a promising and at the same time challenging period for all of us, to get that target for 2020. This requires good preparation and we will be happy to help you with that. Together we sell even more successfully.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling prognoses are made for Belgium &amp; The Netherlands, that the customer will buy x2.1 more online than previous years. (Source: Bol.com)\u00a0<\/span><\/p>\n<h3><b>Peak periods\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Check our canvas to double-check the busiest days during this November and December.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinpoint following days on your calendar and plan your marketing campaigns around them:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">11 November \u2013 Singles Day\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">27 November &#8211; 30 November: Black Friday &amp; Cyber Monday<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5 December \u2013 Sinterklaas\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">25-26 December \u2013 Christmas<\/span><\/p>\n<h3><b>Selling prognosis\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Look at your numbers of the previous year and analyse the data. Which type of products sold very well during the holiday season? Make sure your stock levels are sufficient to serve your clients during this period. Nothing worse than being \u201cout of stock\u201d after 2 weeks during peak period. Think about all the revenue you could have earned.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore it\u2019s important to dive into your selling data:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many items did I sell in 2019 during November\/December?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Busiest days on the e-commerce website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type of products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Return rate? (important to analyse, before selling those types of products again)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type of customer (age, gender, country, interests,&#8230;)\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Deep-dive Black Friday\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The most important selling campaign during the Holiday season is Black Friday.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to prepare yourself to maximize your return in this period?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define your offer and prepare your back-office system. No need to include all products in the Black Friday offer, but just a top selection. (a combination of bestsellers and slow sellers). Bestsellers to attract customers and slow sellers to reduce stock levels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your landing page: create a unique collection or landing page, where people can see the offer loud &amp; clear, combined with all the products to minimize your checkout funnel.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">360* marketing campaign: Include all your channels to spread the same message.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media organic: here you can work with Instagram stories &amp; communicate stock levels to create scarcity. Or: \u201calmost finished\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-mail marketing: More e-mails than usual to your loyal customers. Start with explaining the Black Friday offer. Every day you can highlight some products. Make sure you&#8217;ve installed automatic abandoned cart e-mails! Those are highly efficient &amp; effective to get people back to your website and convert.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>So, How to prepare?\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fill in your marketing calendar &amp; create 4 themes around those days. (Black Friday, Christmas,&#8230;)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create content for each theme<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prepare a landing page for each collection\/theme\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define your targets\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define your media mix and prepare content for each channel:\u00a0<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Organic social media\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Paid social media<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Google\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Facebook\/Instagram shop\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">E-mail marketing <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-4  el_after_av_textblock  el_before_av_hr ' ><a href=\"https:\/\/thedotsociety.be\/2023\/\/wp-content\/uploads\/2020\/10\/Holiday-Season-Checklist.pdf\" class=\"avia-button av-kgkytbvw-e9267c36498f162e8e12b81892b9d9eb avia-icon_select-yes-left-icon avia-size-medium avia-position-center avia-color-theme-color \" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' > Download here your \u201cHow to prepare for Holiday Season\u201d canvas. <\/span><\/a><\/div><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-5  el_after_av_button  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-6  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/&amp;t=How%20to%20prepare%20for%20Holiday%20Season\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=How%20to%20prepare%20for%20Holiday%20Season&amp;url=https:\/\/thedotsociety.be\/en\/?p=26862\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fhow-to-prepare-for-holiday-season%2F&amp;description=How%20to%20prepare%20for%20Holiday%20Season&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F10%2FEngels-58-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=How%20to%20prepare%20for%20Holiday%20Season&amp;url=https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=How%20to%20prepare%20for%20Holiday%20Season&#038;body=https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtwwah59-d59689c840ceb80a177faedc51e840da\">\n#top .hr.hr-invisible.av-jtwwah59-d59689c840ceb80a177faedc51e840da{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jtwwah59-d59689c840ceb80a177faedc51e840da hr-invisible  avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>1-2-3 handige instagram tips voor jou business, waar je snel mee aan de slag kan<\/p>\n","protected":false},"author":2,"featured_media":37757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,38,39,40,41,42],"tags":[48,49,50,52,76],"class_list":["post-26862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saocial-media-en","category-content-en","category-email-marketing-en","category-google-en","category-social-media-advertisement-en","category-strategy-en","tag-ecommerce-2","tag-instagram-2","tag-omnichannel-2","tag-tiktok-2","tag-social-media-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to prepare for Holiday Season - The Dot Society<\/title>\n<meta name=\"description\" content=\"How to prepare for Holiday Season\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to prepare for Holiday Season - The Dot Society\" \/>\n<meta property=\"og:description\" content=\"How to prepare for Holiday Season\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"The Dot Society\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-22T15:13:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T13:12:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/10\/Engels-58.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/\"},\"author\":{\"name\":\"thomas\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\"},\"headline\":\"How to prepare for Holiday Season\",\"datePublished\":\"2020-10-22T15:13:23+00:00\",\"dateModified\":\"2025-12-31T13:12:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/\"},\"wordCount\":918,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Engels-58.png\",\"keywords\":[\"ecommerce\",\"instagram\",\"omnichannel\",\"tiktok\",\"social media\"],\"articleSection\":[\"Social media\",\"Content\",\"Email marketing\",\"Google\",\"Social media advertisement\",\"Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/\",\"name\":\"How to prepare for Holiday Season - The Dot Society\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Engels-58.png\",\"datePublished\":\"2020-10-22T15:13:23+00:00\",\"dateModified\":\"2025-12-31T13:12:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\"},\"description\":\"How to prepare for Holiday Season\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Engels-58.png\",\"contentUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Engels-58.png\",\"width\":1200,\"height\":655},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/how-to-prepare-for-holiday-season\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to prepare for Holiday Season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/\",\"name\":\"The Dot Society\",\"description\":\"Grow Digital Together\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thedotsociety.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\",\"name\":\"thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"caption\":\"thomas\"},\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/author\\\/thomas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to prepare for Holiday Season - The Dot Society","description":"How to prepare for Holiday Season","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/","og_locale":"en_US","og_type":"article","og_title":"How to prepare for Holiday Season - The Dot Society","og_description":"How to prepare for Holiday Season","og_url":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/","og_site_name":"The Dot Society","article_published_time":"2020-10-22T15:13:23+00:00","article_modified_time":"2025-12-31T13:12:27+00:00","og_image":[{"width":1200,"height":655,"url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/10\/Engels-58.png","type":"image\/png"}],"author":"thomas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thomas","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/#article","isPartOf":{"@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/"},"author":{"name":"thomas","@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766"},"headline":"How to prepare for Holiday Season","datePublished":"2020-10-22T15:13:23+00:00","dateModified":"2025-12-31T13:12:27+00:00","mainEntityOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/"},"wordCount":918,"commentCount":0,"image":{"@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/10\/Engels-58.png","keywords":["ecommerce","instagram","omnichannel","tiktok","social media"],"articleSection":["Social media","Content","Email marketing","Google","Social media advertisement","Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/","url":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/","name":"How to prepare for Holiday Season - The Dot Society","isPartOf":{"@id":"https:\/\/thedotsociety.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/#primaryimage"},"image":{"@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/10\/Engels-58.png","datePublished":"2020-10-22T15:13:23+00:00","dateModified":"2025-12-31T13:12:27+00:00","author":{"@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766"},"description":"How to prepare for Holiday Season","breadcrumb":{"@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/#primaryimage","url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/10\/Engels-58.png","contentUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/10\/Engels-58.png","width":1200,"height":655},{"@type":"BreadcrumbList","@id":"https:\/\/thedotsociety.be\/en\/how-to-prepare-for-holiday-season\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thedotsociety.be\/en\/"},{"@type":"ListItem","position":2,"name":"How to prepare for Holiday Season"}]},{"@type":"WebSite","@id":"https:\/\/thedotsociety.be\/#website","url":"https:\/\/thedotsociety.be\/","name":"The Dot Society","description":"Grow Digital Together","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thedotsociety.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766","name":"thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","caption":"thomas"},"url":"https:\/\/thedotsociety.be\/en\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/comments?post=26862"}],"version-history":[{"count":8,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26862\/revisions"}],"predecessor-version":[{"id":43016,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26862\/revisions\/43016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media\/37757"}],"wp:attachment":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media?parent=26862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/categories?post=26862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/tags?post=26862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}