{"id":26858,"date":"2020-09-24T15:17:33","date_gmt":"2020-09-24T15:17:33","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/09\/24\/the-return-on-visual-investment-for-the-online-customer-experience\/"},"modified":"2024-01-30T14:02:39","modified_gmt":"2024-01-30T14:02:39","slug":"the-return-on-visual-investment-for-the-online-customer-experience","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/","title":{"rendered":"The return on visual investment for the online customer experience"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26858'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As we enter the seventh month in the \u201cnew world\u201d of digital customer experience, we tend to leave out an important segment which became more valuable as ever; visual commerce. What do we understand under the principle of visual commerce? 3-D images? Video sales calls? In fact, it is much more than these tactics that proactive businesses are implementing to keep on track of the new normal. As we speak about visual commerce we talk about improving the way companies display and sell their products and services online. It uses user-generated content (UGC) to drive sales and conversions and increase user engagement. In its most essential form, it refers to enhancing the user experience by providing exciting, influential and seductive visual content that encourages them to buy the products immediately. Learn more about the world of visual commerce below!\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe transition that people expected to take four years has occurred in four months,\u201d said Chris Beaudin, director of marketing for Atlatl Software, a visual commerce platform.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This drastic mental shift that companies are turning to, has become a necessity. Due to Covid-19, companies realise they must\u2019ve implemented the tactics of visual commerce much earlier because now they have to play catch-up. In addition, the earlier focus on visual commerce would have given them a huge competitive advantage at this time. According to Atlatl, humans process visuals 60.000 times faster than other forms of communication. Besides, we remember 80% more of what we see.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When understanding the importance of investing in visual commerce, we need to undertake three fundamental steps of visualization in the commerce process. The first step is the <\/span><b>product visualization<\/b><span style=\"font-weight: 400;\">, the client should be able to see the product. Next, <\/span><b>visual configuration<\/b><span style=\"font-weight: 400;\">, the ability to personalize the product by having changing options. Last, <\/span><b>augmented reality<\/b><span style=\"font-weight: 400;\">, let the customer experience the product in \u201creal life\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These indirect emotional tones will help marketers connect with the buyer to influence the purchase and create an innovative buyer experience, which is every marketeer&#8217;s goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are all familiar with ROI in the business world but in the world of visual commerce, we talk about ROVI. The <\/span><b>Return on Visual Investment<\/b><span style=\"font-weight: 400;\">. The ability to offer a 24h visual commerce experience to your customers is important in the current environment. Beaudin\u2019s estimation on ROVI is a return of about 10 times the initial investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When extending visual commerce through an omnichannel approach, your business will leverage a competitive advantage. It will offer a better and greater value to your clients. By not only implementing visual commerce online but also offline, you\u2019ll create an omnipresent of your strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we look at brands who applied this to their omnichannel strategy, we refer to the Dutch sunglasses brand Ace &#038; Tate. As their slogan explains \u201cSometimes you want to try before you buy. Choosing glasses online can be a tricky business, but we\u2019ve got some tips to smoothen the buying process.\u201d On their website customers can try out different frames at home or wherever they like. It creates digital shortcuts into the online shopping funnel. This way makes online shopping easy peasy and creates a customer experience, which nowadays is a road that will lead you to loyal customers. A unique shopping experience is changing from physical retail to visual commerce online. Read our article on AR features on Instagram to dig deeper into visual commerce on social media platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need some examples for improving your businesses visual commerce? We will start with the basics;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When selling products online, make sure that your product shots are clear and not boring. Add your special touch to it!\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using product pictures or moving visuals with a model will give a clear picture of the products themselves. Say goodbye to high returning costs.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Implement this strategy and think out-of-the-box to see how ROVI has an advantage for your business!<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B_HW9yWJFhn\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht bekijken op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B_HW9yWJFhn\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">In need of advice \u2014 like what frame fits your face shape, or&#8230;what even is your face shape? Then may we kindly remind you that our Virtual Care offers free online appointments with our team of specialists. And again, you don\u2019t even have to wear pants. Book your session now   #TakeAnotherLook #aceandtate<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Een bericht gedeeld door <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/aceandtate\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Ace &#038; Tate<\/a> (@aceandtate) op <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-04-18T08:09:38+00:00\">18 Apr 2020 om 1:09 (PDT)<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/&amp;t=The%20return%20on%20visual%20investment%20for%20the%20online%20customer%20experience\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=The%20return%20on%20visual%20investment%20for%20the%20online%20customer%20experience&amp;url=https:\/\/thedotsociety.be\/en\/?p=26858\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-return-on-visual-investment-for-the-online-customer-experience%2F&amp;description=The%20return%20on%20visual%20investment%20for%20the%20online%20customer%20experience&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F09%2FEngels-60-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20return%20on%20visual%20investment%20for%20the%20online%20customer%20experience&amp;url=https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20return%20on%20visual%20investment%20for%20the%20online%20customer%20experience&#038;body=https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtwwah59-d59689c840ceb80a177faedc51e840da\">\n#top .hr.hr-invisible.av-jtwwah59-d59689c840ceb80a177faedc51e840da{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jtwwah59-d59689c840ceb80a177faedc51e840da hr-invisible  avia-builder-el-6  el_after_av_one_half  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>1-2-3 handige instagram tips voor jou business, waar je snel mee aan de slag kan<\/p>\n","protected":false},"author":2,"featured_media":37767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,42],"tags":[20,21,22,23,24],"class_list":["post-26858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-en","category-strategy-en","tag-ecommerce","tag-instagram","tag-omnichannel","tag-social-media","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The return on visual investment for the online customer experience - The Dot Society<\/title>\n<meta name=\"description\" content=\"6 examples of Covid-19 retail. Rethink your business for the new reality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The return on visual investment for the online customer experience - The Dot Society\" \/>\n<meta property=\"og:description\" content=\"6 examples of Covid-19 retail. Rethink your business for the new reality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"The Dot Society\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T15:17:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-30T14:02:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/09\/Engels-60.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/\"},\"author\":{\"name\":\"thomas\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\"},\"headline\":\"The return on visual investment for the online customer experience\",\"datePublished\":\"2020-09-24T15:17:33+00:00\",\"dateModified\":\"2024-01-30T14:02:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/\"},\"wordCount\":1101,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Engels-60.png\",\"keywords\":[\"ecommerce\",\"Instagram\",\"omnichannel\",\"Social media\",\"Tiktok\"],\"articleSection\":[\"Content\",\"Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/\",\"name\":\"The return on visual investment for the online customer experience - The Dot Society\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Engels-60.png\",\"datePublished\":\"2020-09-24T15:17:33+00:00\",\"dateModified\":\"2024-01-30T14:02:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\"},\"description\":\"6 examples of Covid-19 retail. Rethink your business for the new reality.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Engels-60.png\",\"contentUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Engels-60.png\",\"width\":1200,\"height\":655},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-return-on-visual-investment-for-the-online-customer-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The return on visual investment for the online customer experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/\",\"name\":\"The Dot Society\",\"description\":\"Grow Digital Together\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thedotsociety.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\",\"name\":\"thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"caption\":\"thomas\"},\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/author\\\/thomas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The return on visual investment for the online customer experience - The Dot Society","description":"6 examples of Covid-19 retail. Rethink your business for the new reality.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/","og_locale":"en_US","og_type":"article","og_title":"The return on visual investment for the online customer experience - The Dot Society","og_description":"6 examples of Covid-19 retail. Rethink your business for the new reality.","og_url":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/","og_site_name":"The Dot Society","article_published_time":"2020-09-24T15:17:33+00:00","article_modified_time":"2024-01-30T14:02:39+00:00","og_image":[{"width":1200,"height":655,"url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/09\/Engels-60.png","type":"image\/png"}],"author":"thomas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thomas","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/#article","isPartOf":{"@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/"},"author":{"name":"thomas","@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766"},"headline":"The return on visual investment for the online customer experience","datePublished":"2020-09-24T15:17:33+00:00","dateModified":"2024-01-30T14:02:39+00:00","mainEntityOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/"},"wordCount":1101,"commentCount":0,"image":{"@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/09\/Engels-60.png","keywords":["ecommerce","Instagram","omnichannel","Social media","Tiktok"],"articleSection":["Content","Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/","url":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/","name":"The return on visual investment for the online customer experience - The Dot Society","isPartOf":{"@id":"https:\/\/thedotsociety.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/#primaryimage"},"image":{"@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/09\/Engels-60.png","datePublished":"2020-09-24T15:17:33+00:00","dateModified":"2024-01-30T14:02:39+00:00","author":{"@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766"},"description":"6 examples of Covid-19 retail. Rethink your business for the new reality.","breadcrumb":{"@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/#primaryimage","url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/09\/Engels-60.png","contentUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/09\/Engels-60.png","width":1200,"height":655},{"@type":"BreadcrumbList","@id":"https:\/\/thedotsociety.be\/en\/the-return-on-visual-investment-for-the-online-customer-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thedotsociety.be\/en\/"},{"@type":"ListItem","position":2,"name":"The return on visual investment for the online customer experience"}]},{"@type":"WebSite","@id":"https:\/\/thedotsociety.be\/#website","url":"https:\/\/thedotsociety.be\/","name":"The Dot Society","description":"Grow Digital Together","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thedotsociety.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766","name":"thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","caption":"thomas"},"url":"https:\/\/thedotsociety.be\/en\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/comments?post=26858"}],"version-history":[{"count":2,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26858\/revisions"}],"predecessor-version":[{"id":37772,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26858\/revisions\/37772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media\/37767"}],"wp:attachment":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media?parent=26858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/categories?post=26858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/tags?post=26858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}