{"id":26857,"date":"2020-07-30T15:03:35","date_gmt":"2020-07-30T15:03:35","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/07\/30\/ar-features-on-instagram-2\/"},"modified":"2024-02-02T08:45:01","modified_gmt":"2024-02-02T08:45:01","slug":"ar-features-on-instagram-2","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/ar-features-on-instagram-2\/","title":{"rendered":"AR features on Instagram"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26857'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">If your brand uses Instagram for business, you\u2019re probably already aware that Instagram Stories is a very effective way to engage with your younger audience. Using polling, questions and Instagram AR filters are fun and easy ways to engage those users. Did you know that about 62% of those people say that they are more interested in a brand or a product after seeing it in their Stories?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2019, Facebook created its own platform Spark AR, to allow augmented reality experiences on Instagram. With this tool, you can create your own AR filter or just use one from the built-in filters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a look at their latest additions!<\/span><\/p>\n<h3><b>AR Music<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Music is an important part of the whole Instagram experience. Just like in real life, music is used to express emotions and give meaning to certain moments. By adding music to your AR effects, this can have a valuable impact on your user engagement. Spark AR has now made it possible to create AR experiences that respond to music. You have two options, either upload your own music or choose a track from the free library (which contains a thousand tracks).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><i>For example, if you\u2019re introducing your new summer collection, you could add the latest popular summer songs to your product filters so that this would speak more to your customer\u2019s imagination.<\/i><i><br \/>\n<\/i><i>Who doesn\u2019t automatically feel some vacation vibes when listening to Harry Styles\u2019 Watermelon Sugar, right?!\u00a0<\/i><\/p>\n<div class=\"tenor-gif-embed\" data-postid=\"17242524\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.7785714285714287\"><a href=\"https:\/\/tenor.com\/view\/harry-styles-watermelon-sugar-music-video-watermelon-eating-gif-17242524\">Harry Styles Watermelon Sugar GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/harrystyles-gifs\">Harrystyles GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async=\"\" src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<h3><b>Media Library<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another new Spark AR feature is the possibility to add AR effects to previously taken photos and videos. This way, you can reclaim meaningful or otherwise missed moments in a new, fun way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><i>If you own an online fashion shop, you could make filters of your most popular products so that people can use those effects to see how those products would look on them and maybe even buy them right on the spot!<\/i><\/p>\n<h3><b>Gallery Picker<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the Media Library, Spark AR has also introduced the Gallery Picker which lets you create AR effects that people can then personalize with their own images. This way, people can transport themselves into any place that they want. They call it the \u201cGreen Screen Effect\u201d.<\/span><\/p>\n<p><i>For example, if you have recently opened your boutique or a pop-up store, you could make a filter where people can transport themselves into your shop and see what it\u2019s all about. This way, they might be more triggered to actually visit your shop in real life!<\/i><\/p>\n<h3><b>AR Stickers Templates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the Spark AR Studio Templates, which are pre-designed AR effects that you can customize yourself, you can now find templates for 2D and 3D stickers as well. This way, you can create even better AR effects and much quicker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><i>For example, make a sticker from your own company logo and push your customers to use them in their stories. This way, you will boost your visibility!<\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Effect Stories &amp; Effect Gallery<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Effect Stories is a last new Instagram feature which makes it easier for creators of AR effects to see how people are using them. If you want your AR effects to be related to culturally relevant themes and moments, you can now use Effect Gallery as well.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i>The \u201cSupport small business\u201d initiative during the COVID19 crisis, for example, was a huge success!<\/i><\/p>\n<p><b><br \/>\n<\/b><b>Try out some of these features and see what\u2019s pushing the most engagement with your users. Have fun!<\/b><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-tw3baz-69bb44928bb170a4a2f14bf58d882fa2 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/ar-features-on-instagram-2\/&amp;t=AR%20features%20on%20Instagram\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=AR%20features%20on%20Instagram&amp;url=https:\/\/thedotsociety.be\/en\/?p=26857\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Far-features-on-instagram-2%2F&amp;description=AR%20features%20on%20Instagram&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F06%2FEngels-2-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=AR%20features%20on%20Instagram&amp;url=https:\/\/thedotsociety.be\/en\/ar-features-on-instagram-2\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=AR%20features%20on%20Instagram&#038;body=https:\/\/thedotsociety.be\/en\/ar-features-on-instagram-2\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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