{"id":26856,"date":"2020-09-10T13:06:52","date_gmt":"2020-09-10T13:06:52","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/09\/10\/should-i-consider-selling-on-marketplaces\/"},"modified":"2024-01-30T14:03:10","modified_gmt":"2024-01-30T14:03:10","slug":"should-i-consider-selling-on-marketplaces","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/should-i-consider-selling-on-marketplaces\/","title":{"rendered":"Should I consider selling on marketplaces?"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26856'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As a result of marked shifts in consumer behaviour during the COVID-19 pandemic, digitization has accelerated even further: 40% of consumers are buying more online than they had previously done. One of the winners of this COVID-19 are the marketplaces, or better known as Bol.com, Amazon, eBay, Google shopping, \u2026<\/span><\/p>\n<div id=\"attachment_21529\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-21529\" class=\"wp-image-21529 size-medium\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/ad9b8f755b7c1de747cf86b1dc35becff738fe66-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" \/><p id=\"caption-attachment-21529\" class=\"wp-caption-text\">Source: Marketingfacts<\/p><\/div>\n<p><span style=\"font-weight: 400;\">To win as a brand on highly competitive marketplaces, you should include this channel in your day-to-day operations &#038; strategy. You need to nurture this project, spend time &#038; put effort into it and have a strong marketing strategy. Otherwise, you will be disappointed by the results and become overwhelmed by the number of competitors.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read these tips about how to start on marketplaces &#038; discover the 4 main advantages.\u00a0<\/span><\/p>\n<p><b>Before starting: choose your platform wisely.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To participate in a specific marketplace, brands must link their brand equity and perceptions not only with the brand of the chosen marketplace but also, through association, with the other brands and products sold there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does the brand focus narrowly on apparel, or want to reach customers in adjacent categories or even expand into others?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your brand focuses narrowly on apparel, start advertising on google shopping and Facebook marketplace. If you want to grow internationally take a look at apparel focused marketplaces like Farfetch, Marktplaats &#038; Lyst.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the competition before you start, by typing in relevant keywords. If you see a lot of ads showing up or many products that don\u2019t fit your brand values, this isn\u2019t the place for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tip: Use tools to find niches on marketplaces. For example <\/span><a href=\"https:\/\/www.junglescout.com\/features\/opportunity-finder\/?gclid=CjwKCAjwnef6BRAgEiwAgv8mQYUwUyBnQw_uOR3qq_z2X44LtD9r3-KQG3uWwytHIT3HTqtGxsi2GxoCnikQAvD_BwE\"><span style=\"font-weight: 400;\">Junglescout<\/span><\/a><span style=\"font-weight: 400;\"> for Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Adapt your Strategy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Deciding to participate in a marketplace means adding a channel that cannot be managed as other wholesale and direct-to-consumer (DTC) channels are. A marketplace-specific strategy, within the context of a broader channel one, should guide key decisions on how to participate in a marketplace.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assortment: Depending on the platform, people are looking for certain types of product on different types of platforms. For example, Bol.com is mainly focussed on <\/span><b>functional goods.<\/b><span style=\"font-weight: 400;\"> You need a flashlight, cause you are leaving on a camping trip tomorrow. Other platforms as Farfetch are focussed on new brands, trends in fashion &#038; customers are placing an <\/span><b>emotional buy.<\/b><span style=\"font-weight: 400;\">\u00a0 So depending on the marketplace, you should focus on different kind of collections &#038; product types.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beware of the algorithms: Reviews are very important to have a high ranking on marketplaces. Make sure you gather enough reviews and client support to become the number one love brand of your niche.\u00a0 The algorithm considers three factors: reviews, purchase frequency and velocity.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertisement: To rank high on marketplaces, you should consider advertisements on the most relevant keywords. <\/span><span style=\"font-weight: 400;\">Marketplaces offer brands and retailers value-added services, such as data-sharing agreements; consumer, product, price, and trend analytics; and digital marketing, including SEO\/SEM support, media\/content services, and PDP\/photography support<\/span><\/li>\n<\/ol>\n<div id=\"attachment_21531\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-21531\" class=\"size-medium wp-image-21531\" src=\"https:\/\/thedotsociety.be\/2023\/\/wp-content\/uploads\/2021\/12\/morning-brew-ShVipPImS6k-unsplash-1-scaled-1-300x167.jpg\" alt=\"\" width=\"300\" height=\"167\" \/><p id=\"caption-attachment-21531\" class=\"wp-caption-text\">Source New Digitalage<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The 4 main advantages of selling on marketplaces:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Huge audience access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Low Start-up cost. However, keep in mind that you need to pay 12-15% commission on every transaction.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase the trust level of your brand\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach global market\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">So, do I need to sell on a marketplace?\u00a0<\/span><\/p>\n<p><b>Yes<\/b><span style=\"font-weight: 400;\">: I\u2019ve found the right marketplace for my product, where I have a niche position. My product feed is structured and ready to sync with the platforms and I blocked dedicated hours in my weekly work schedule to be ahead of the competition.\u00a0\u00a0<\/span><\/p>\n<p><b>No:<\/b><span style=\"font-weight: 400;\"> My brand is currently selling in different countries directly to the end consumer and I want to focus on this strategy and don\u2019t want to issue a commission. I enlarge my markets first on google shopping &#038; Facebook marketplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting excited? If you are looking for more information about selling on marketplaces, we are here to help!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-23b3846cdd0fbd0e234720a594f6db24 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/should-i-consider-selling-on-marketplaces\/&amp;t=Should%20I%20consider%20selling%20on%20marketplaces%3F\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Should%20I%20consider%20selling%20on%20marketplaces%3F&amp;url=https:\/\/thedotsociety.be\/en\/?p=26856\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fshould-i-consider-selling-on-marketplaces%2F&amp;description=Should%20I%20consider%20selling%20on%20marketplaces%3F&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F09%2FEngels-61-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Should%20I%20consider%20selling%20on%20marketplaces%3F&amp;url=https:\/\/thedotsociety.be\/en\/should-i-consider-selling-on-marketplaces\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Should%20I%20consider%20selling%20on%20marketplaces%3F&#038;body=https:\/\/thedotsociety.be\/en\/should-i-consider-selling-on-marketplaces\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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