{"id":26855,"date":"2020-09-03T07:47:34","date_gmt":"2020-09-03T07:47:34","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/09\/03\/how-to-grow-your-business-on-instagram\/"},"modified":"2024-01-30T14:03:42","modified_gmt":"2024-01-30T14:03:42","slug":"how-to-grow-your-business-on-instagram","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/how-to-grow-your-business-on-instagram\/","title":{"rendered":"How to grow your business on Instagram"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26855'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The days have certainly passed that you were able to make money just by having a good functional webshop. However it\u2019s, of course, a great way to start (and still rather necessary), your business must also exist on social media in order to grow brand awareness, strengthen the relationship with your customers and fanbase and more importantly spot opportunities for growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a lot of fashion and lifestyle brands, Instagram has proven to be a real money-maker. <\/span><span style=\"font-weight: 400;\">However, just posting a couple of pretty pictures sadly won\u2019t do the trick. We as Dotters firmly believe that if you leverage the app correctly it\u2019s a super powerful tool to grow your business organically. We\u2019ve listed some key steps to take\u00a0<\/span><\/p>\n<p><b>Quality over quantity. <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Of course, reaching that 10k number is a goal an-sich for a lot of brands because it will enable you to unlock the \u2018oh-so-magical\u2019 swipe-up feature. However, when it comes to growing your follower base, the quality of your followers definitely goes over the quantity. Now we all know that just buying followers is a very stupid move to make, not only will the Instagram algorithm detect it. More importantly, you are fooling yourself, cause those fake followers who won\u2019t engage with you &#8211; leaving you in the blank on what content speaks best to your audience. And even worse they will never buy from you. Point being: having an Instagram account with a lot of random followers will have a super low conversion rate. While an Instagram account with less but qualitative followers will definitely have a higher conversion rate. So guess who\u2019s making the most money?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Niche it down<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As a starting point, you should know who your ideal client is, what problem do you solve for them? PS: you could look at some profiles and identify what content they engage with, which profiles do they follow? Then start creating content that speaks to them in particular. Don\u2019t be afraid to be specific, or to talk about specific pain points you know your client is having. Remember: If you are trying to talk to everyone, you are actually speaking to no-one. So just try to create content that is relevant to your niche and leave the rest of the world behind. Once you start talking very specifically to your niche audience you\u2019ll notice engagement going up cause guess what? Once they start to engage with you your customer\u2019s trust will grow which means they will be far more likely to buy from you. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Leverage new features.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram in particular want\u2019s to continuously increase the time their users spend in the app. They do this by enabling new features like stories, Instagram reels, Instagram live, Instagram Shop, &#8230; Brands that use and adopt these new features as part of their social strategy will be favoured by the Instagram algorithm, which in return will increase your profile\u2019s reach. Win-win right? <\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Foster engagement<br \/>\n<\/b>The more engagement your Instagram account gets the better it will rank in the algorithm and thus the more reach you will get. Some tips to foster engagement:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Actually talk to your audience: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ask questions, opinions and feedback. This will only strengthen the relationship with your audience, as they will feel their opinion matters. You could engage in these conversations by setting up polls, using stickers or just ask them to drop a comment.\u00a0 <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Get personal<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you want an engaged audience, you should be willing to get personal. There\u2019s nothing that speaks more to people than personal stories, stories they can relate to. So don\u2019t be afraid to show the people behind the brand.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Don\u2019t be too product-focused<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As said in order to create a committed follower base, you simply cannot be too product-focused. Your content should clearly balance product shots with other content that speaks to your niche audience. <\/span><\/li>\n<\/ul>\n<p><b>Content quality is king where content distribution is the queen<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The quality of your content is of the utmost importance. You may have the best marketing tactics and strategies and even the biggest advertising budgets if your content sucks you will never be able to grow your business on Instagram. So dare to invest in good content. A good rule of thumb would be to spend 80% of your time on creating your content and 20% of your time on the distribution. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p><b>Commit to doing the work <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Growing an audience, especially a committed audience doesn\u2019t happen overnight. Consistency is absolutely key. Quick fixes will not work just like fairytales don\u2019t exist. But the ones who put their time and effort into it in a consistent way will be able to turn their Instagram account into a money-making machine.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-23b3846cdd0fbd0e234720a594f6db24 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/how-to-grow-your-business-on-instagram\/&amp;t=How%20to%20grow%20your%20business%20on%20Instagram\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=How%20to%20grow%20your%20business%20on%20Instagram&amp;url=https:\/\/thedotsociety.be\/en\/?p=26855\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fhow-to-grow-your-business-on-instagram%2F&amp;description=How%20to%20grow%20your%20business%20on%20Instagram&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F09%2FEngels-62-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=How%20to%20grow%20your%20business%20on%20Instagram&amp;url=https:\/\/thedotsociety.be\/en\/how-to-grow-your-business-on-instagram\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=How%20to%20grow%20your%20business%20on%20Instagram&#038;body=https:\/\/thedotsociety.be\/en\/how-to-grow-your-business-on-instagram\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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