{"id":26854,"date":"2020-08-27T16:47:16","date_gmt":"2020-08-27T16:47:16","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/08\/27\/tiktok-vs-instagram-reels\/"},"modified":"2024-02-07T14:54:48","modified_gmt":"2024-02-07T14:54:48","slug":"tiktok-vs-instagram-reels","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/tiktok-vs-instagram-reels\/","title":{"rendered":"TikTok vs. Instagram reels"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26854'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><b>TikTok Who?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Anyone who has never heard of TikTok, has clearly been living under some rocks for the last few months. For those people, here\u2019s a small recap:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok is a free application, established in China, where you can create your own videos and share them with your social network. Singing, dancing or just talking, anything is possible. Are you not a creative talent? Don\u2019t worry, you can just watch other people\u2019s videos as well and share them with your friends. The perfect amusement for those daily 15 minute-breaks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can already hear you thinking: Sounds cool, but I have a business, so what\u2019s in it for me? Yep, you guessed right. As a business owner, you can advertise on TikTok, using the TikTok For Business platform. Do you want to reach your audience in a creative way? TikTok claims to be your ideal partner platform!<br \/>\nSince TikTok has suddenly grown into one of the most popular platforms, and this mostly for the younger generation, we can already see some big companies who have jumped this cart. Nike, eBay, KFC and Amazon are only a few names to begin with.<\/span><\/p>\n<div id=\"attachment_21500\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-21500\" class=\"wp-image-21500 size-medium\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/tik-tok-nike-afbeelding-2-300x168.jpeg\" alt=\"Nike x TikTok\" width=\"300\" height=\"168\" \/><p id=\"caption-attachment-21500\" class=\"wp-caption-text\">Source: Nike<\/p><\/div>\n<p><b>Digital Warzone<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the fact that this extremely popular application has such a huge impact on the digital world, has not escaped Facebook\u2019s notice. In an attempt to stay relevant and to keep as many companies as possible away from TikTok, Instagram (which is a part of Facebook) has launched a new application, which happens to be very similar to the TikTok app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, we are talking about \u201cthe new kid on the block\u201d: Instagram Reels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next to the well-known Instagram Stories, you can now create movies that don\u2019t disappear after clicking on them. Such a movie can take up to 15 seconds and you can even add some music or special effects. The creator of such a video can choose the people he or she wants to share the movie with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smart move from Instagram? We think so! The platform already counts for more than 2 billion users, which is still much bigger than TikTok\u2019s platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook takes it even further in its digital competition with TikTok. Apparently, Facebook has offered a lot of money to popular TikTok creators or influencers so that they would only exclusively post videos on Instagram Reels. In response to this, TikTok announced that the company will establish a 2 million dollar fund to distribute to different TikTok creators worldwide during the next 3 years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where is this battle going? Only time will tell\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our key takeaway from all this: As a company you will continue to have more opportunities to reach your audience in a creative way, free or paid. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Be sure to test it out and have some fun!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-38951\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/08\/TikTok-vs.-Instagram-Reels-ENG-1030x579.png\" alt=\"\" width=\"1030\" height=\"579\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/08\/TikTok-vs.-Instagram-Reels-ENG-1030x579.png 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/08\/TikTok-vs.-Instagram-Reels-ENG-300x169.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/08\/TikTok-vs.-Instagram-Reels-ENG-768x432.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/08\/TikTok-vs.-Instagram-Reels-ENG-1536x864.png 1536w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/08\/TikTok-vs.-Instagram-Reels-ENG-1500x844.png 1500w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/08\/TikTok-vs.-Instagram-Reels-ENG-705x397.png 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/08\/TikTok-vs.-Instagram-Reels-ENG.png 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-23b3846cdd0fbd0e234720a594f6db24 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-e797592e36a040b63541aa4737b360e3 av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/tiktok-vs-instagram-reels\/&amp;t=TikTok%20vs.%20Instagram%20reels\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=TikTok%20vs.%20Instagram%20reels&amp;url=https:\/\/thedotsociety.be\/en\/?p=26854\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Ftiktok-vs-instagram-reels%2F&amp;description=TikTok%20vs.%20Instagram%20reels&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F08%2FEngels-63-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=TikTok%20vs.%20Instagram%20reels&amp;url=https:\/\/thedotsociety.be\/en\/tiktok-vs-instagram-reels\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=TikTok%20vs.%20Instagram%20reels&#038;body=https:\/\/thedotsociety.be\/en\/tiktok-vs-instagram-reels\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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