{"id":26851,"date":"2020-07-22T14:14:03","date_gmt":"2020-07-22T14:14:03","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/07\/22\/pinterests-new-shoppable-pins\/"},"modified":"2024-02-08T15:11:43","modified_gmt":"2024-02-08T15:11:43","slug":"pinterests-new-shoppable-pins","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/pinterests-new-shoppable-pins\/","title":{"rendered":"Pinterest\u2019s new shoppable pins"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26851'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Picture yourself scrolling on social media and see a product you love but can\u2019t find it anywhere. Sounds familiar? Pinterest came up with a glorious solution for this, which will ultimately define itself as <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> social network for shopping. This change will benefit both customers and retailers; read more about this feature below.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The different boards with pictures that you\u2019ve pinned will now start to look like your shopping list. Users have already been able to use the visual search with the Lens camera before, but this new feature allows users to search for a specific item by taking a picture or upload a photo from their phone\u2019s camera roll.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eventually, Pinterest will find the product you\u2019re looking for or similar-looking items. Lens search results used to be limited to regular pins and links to retailers. Now, this extension comes with a new &#8216;shop&#8217; tab in the search results. This way, people with purchase intentions can conduct a Lens search and easily find something similar to buy, or maybe even find the exact same product. To allow the customer journey to run as smoothly as possible, every shoppable pin links to the checkout page on a retailer\u2019s site. To avoid sold outs, Pinterest only displays shoppable pins for in-stock products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users who are looking for more specific products will have the option to filter their search results by brand. With the new Lens feature, you can effortlessly browse the online catalogues of retailers to discover new products you\u2019ll love and which you are searching for. Hereby, retailers can retarget users who are already interested in their product but haven\u2019t made the purchase yet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a brand, how can you respond to this? According to Pinterest\u2019s data, 90% of weekly users say they use the platform to make purchase intentions. Why not make it easier and more useful for your customers by buying your products directly from Pinterest and besides more profitable for your business? Further, 66% of the customers purchase something after seeing a brand\u2019s pin. This addition is very beneficial for the fashion or home decor industry. Businesses will get the chance to start advertising more effectively on Pinterest and grow as a company in both revenue and awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We, from The Dot Society, can&#8217;t wait to implement this innovation in our digital marketing strategy! Keep you posted on results!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sources: <\/span><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/new-ways-to-shop-on-pinterest-discover-retailers-of-all-sizes\"><span style=\"font-weight: 400;\">Pinterest Newsroom<\/span><\/a><span style=\"font-weight: 400;\">, Search Engine Journal <\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-23b3846cdd0fbd0e234720a594f6db24 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/pinterests-new-shoppable-pins\/&amp;t=Pinterest%E2%80%99s%20new%20shoppable%20pins\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Pinterest%E2%80%99s%20new%20shoppable%20pins&amp;url=https:\/\/thedotsociety.be\/en\/?p=26851\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fpinterests-new-shoppable-pins%2F&amp;description=Pinterest%E2%80%99s%20new%20shoppable%20pins&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F07%2FEngels-66-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Pinterest%E2%80%99s%20new%20shoppable%20pins&amp;url=https:\/\/thedotsociety.be\/en\/pinterests-new-shoppable-pins\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Pinterest%E2%80%99s%20new%20shoppable%20pins&#038;body=https:\/\/thedotsociety.be\/en\/pinterests-new-shoppable-pins\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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