{"id":26850,"date":"2020-07-09T11:26:03","date_gmt":"2020-07-09T11:26:03","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/07\/09\/agile-marketing-calendar\/"},"modified":"2024-02-02T08:43:21","modified_gmt":"2024-02-02T08:43:21","slug":"agile-marketing-calendar","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/","title":{"rendered":"Agile Marketing Calendar"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26850'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_social_share  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3><b>How to tap into every opportunity to generate sales?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seasonality is fading away and you need to be relevant, up to date and agile to keep your customers engaged and make them buy all year long.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are in the fashion industry, you will have the natural reflex to divide your webshop into seasons with just 2-3 collections in total.\u00a0 In order to keep your loyal and returning customers, it is important to keep surprising them. For example, you could work with special drops or themes relevant to a specific sales moment. Don\u2019t show your entire collection from the start of the season, but keep some fresh new things for later on when it\u2019s more relevant for your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next to that, you should plan your year ahead according to peak sales moments (Mother\u2019s Day, Summer Holidays, Christmas,&#8230;) and decide which items are matching perfectly with those themes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get inspired, plot relevant days on your calendar, and start coming up with campaigns.\u00a0<\/span><\/p>\n<h3><b>Focus on Events All Year Round<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">People don\u2019t only buy gifts just on birthdays and Christmas anymore. Numerous other occasions have now popped up or gained significance in recent years. There is Mother\u2019s Day, Father\u2019s Day, friendship day, baby showers, bridal showers, graduations, anniversaries and the list goes on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, depending on the type of store you run and the products you sell, it is a good idea to market customized items that are relevant to specific occasions taking place in your target audience\u2019s life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you own an apparel store, you could promote matching couples\u2019 clothing for Valentine\u2019s day or men\u2019s shirts for Father\u2019s Day. This will encourage your audience to make purchases all year round and strengthen brand loyalty.<\/span><\/p>\n<h3><b>Cross-market\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the major advantages online is the opportunity to sell cross-border.\u00a0 Every market comes with different peek moments, holidays, and habits. Adapt your campaign, copy and visuals depending on which market you are going to attack. Agility is one of the key selling drivers for your company. During Covid-19 we saw an increase in all our client\u2019s e-commerce numbers when they kept communicating about the situation.\u00a0 Keep track of an organized marketing calendar, so you can\u2019t miss any opportunity there.\u00a0<\/span><\/p>\n<h3><b>Organic vs Paid Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not every day on the marketing calendar is worthwhile to invest heavily\u00a0 in. Define one major campaign each month and start planning a month ahead to get maximum results out of it. Peek moments to tap into are Black Friday, Christmas, Mother\u2019s Day, New Season,&#8230;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without paid marketing, you will just reach 10% of your fan base. Therefore it is from major importance to prepare a strategic marketing campaign with a mix of organic social media, social media advertisement, and google ads. The goal is to maximize revenue during important sales moments and therefore we need an investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For all of the other days, that speak to your customer\u2019s lifestyle, you can plan organic posts on your social media channels or you could tackle certain topics through a dedicated mailing strategy.<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='av-social-sharing-box av-ju1btkev-77cce9bb2fa0c20b549c160b2390b68d av-social-sharing-box-minimal  avia-builder-el-4  el_after_av_one_half  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/&amp;t=Agile%20Marketing%20Calendar\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fagile-marketing-calendar%2F&amp;description=Agile%20Marketing%20Calendar&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F07%2FEngels-67-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Agile%20Marketing%20Calendar&amp;url=https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Agile%20Marketing%20Calendar&#038;body=https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtwwah59-d59689c840ceb80a177faedc51e840da\">\n#top .hr.hr-invisible.av-jtwwah59-d59689c840ceb80a177faedc51e840da{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jtwwah59-d59689c840ceb80a177faedc51e840da hr-invisible  avia-builder-el-5  el_after_av_social_share  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>1-2-3 handige instagram tips voor jou business, waar je snel mee aan de slag kan<\/p>\n","protected":false},"author":2,"featured_media":37789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,38,42],"tags":[],"class_list":["post-26850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saocial-media-en","category-content-en","category-strategy-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agile Marketing Calendar - The Dot Society<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agile Marketing Calendar - The Dot Society\" \/>\n<meta property=\"og:description\" content=\"1-2-3 handige instagram tips voor jou business, waar je snel mee aan de slag kan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/\" \/>\n<meta property=\"og:site_name\" content=\"The Dot Society\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T11:26:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T08:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/07\/Engels-67.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/\"},\"author\":{\"name\":\"thomas\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\"},\"headline\":\"Agile Marketing Calendar\",\"datePublished\":\"2020-07-09T11:26:03+00:00\",\"dateModified\":\"2024-02-02T08:43:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/\"},\"wordCount\":878,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Engels-67.png\",\"articleSection\":[\"Social media\",\"Content\",\"Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/\",\"name\":\"Agile Marketing Calendar - The Dot Society\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Engels-67.png\",\"datePublished\":\"2020-07-09T11:26:03+00:00\",\"dateModified\":\"2024-02-02T08:43:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Engels-67.png\",\"contentUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Engels-67.png\",\"width\":1200,\"height\":655},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/agile-marketing-calendar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agile Marketing Calendar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/\",\"name\":\"The Dot Society\",\"description\":\"Grow Digital Together\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thedotsociety.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/53354e6c85e3f40b8fc3dc68fecd6766\",\"name\":\"thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g\",\"caption\":\"thomas\"},\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/author\\\/thomas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agile Marketing Calendar - The Dot Society","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/","og_locale":"en_US","og_type":"article","og_title":"Agile Marketing Calendar - The Dot Society","og_description":"1-2-3 handige instagram tips voor jou business, waar je snel mee aan de slag kan","og_url":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/","og_site_name":"The Dot Society","article_published_time":"2020-07-09T11:26:03+00:00","article_modified_time":"2024-02-02T08:43:21+00:00","og_image":[{"width":1200,"height":655,"url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/07\/Engels-67.png","type":"image\/png"}],"author":"thomas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thomas","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/#article","isPartOf":{"@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/"},"author":{"name":"thomas","@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766"},"headline":"Agile Marketing Calendar","datePublished":"2020-07-09T11:26:03+00:00","dateModified":"2024-02-02T08:43:21+00:00","mainEntityOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/"},"wordCount":878,"commentCount":0,"image":{"@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/07\/Engels-67.png","articleSection":["Social media","Content","Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/","url":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/","name":"Agile Marketing Calendar - The Dot Society","isPartOf":{"@id":"https:\/\/thedotsociety.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/#primaryimage"},"image":{"@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/07\/Engels-67.png","datePublished":"2020-07-09T11:26:03+00:00","dateModified":"2024-02-02T08:43:21+00:00","author":{"@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766"},"breadcrumb":{"@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/#primaryimage","url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/07\/Engels-67.png","contentUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2020\/07\/Engels-67.png","width":1200,"height":655},{"@type":"BreadcrumbList","@id":"https:\/\/thedotsociety.be\/en\/agile-marketing-calendar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thedotsociety.be\/en\/"},{"@type":"ListItem","position":2,"name":"Agile Marketing Calendar"}]},{"@type":"WebSite","@id":"https:\/\/thedotsociety.be\/#website","url":"https:\/\/thedotsociety.be\/","name":"The Dot Society","description":"Grow Digital Together","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thedotsociety.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/53354e6c85e3f40b8fc3dc68fecd6766","name":"thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/507aa009b5c14da58699b624577f7eb618cd0c5adb41f7d23e9e1504537940e4?s=96&d=mm&r=g","caption":"thomas"},"url":"https:\/\/thedotsociety.be\/en\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/comments?post=26850"}],"version-history":[{"count":4,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26850\/revisions"}],"predecessor-version":[{"id":38817,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/26850\/revisions\/38817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media\/37789"}],"wp:attachment":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media?parent=26850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/categories?post=26850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/tags?post=26850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}