{"id":26849,"date":"2020-03-24T11:13:05","date_gmt":"2020-03-24T11:13:05","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2020\/03\/24\/how-to-use-online-marketing-to-enable-offline-sales\/"},"modified":"2024-02-08T15:11:00","modified_gmt":"2024-02-08T15:11:00","slug":"how-to-use-online-marketing-to-enable-offline-sales","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/how-to-use-online-marketing-to-enable-offline-sales\/","title":{"rendered":"How to use online marketing to enable offline sales ?"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26849'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Online marketing cannot only make the difference for webshops, also for companies whose sales occur offline, online marketing can be used tactically. Read our top-5 tips :<\/span><\/p>\n<ol>\n<li><b>Make sure your business is found.<br \/>\n<\/b>There are several tools to use for this. Try a mix of SEO &#038; SEA best practices. SEO will make sure you rank organically high on the google search page. In addition, you can use SEA or search engine advertisement: buy the keywords that are strategically important for your target group and appear at the top of the Google Search page with an ad. In addition, your company can register with Google my business so that people can easily consult your opening hours or leave a review.<\/li>\n<li><b>Make sure your online identity is a good reflection of your offline identity.<br \/>\n<\/b>All too often we come across companies that don&#8217;t pay enough attention to this. A potential customer who is doing some research on a future purchase will quickly be put off by a grey\/non-significant website with little information. It is important to start from the customer&#8217;s perspective. In other words: &#8220;What information is my potential customer looking for?&#8221; and &#8220;What questions should the website answer?&#8221; If you&#8217;re going to work this way, you might be able to remove the customer&#8217;s last doubt. In addition, it could also enable the customer to be more informed about your product range and offerings before they come to your physical store. And once inside, they will proceed to purchase more quickly.<\/li>\n<li><b>Map out the customer journey<br \/>\n<\/b>What channels are your customers on and what kind of content are they looking for? Once you have mapped this out, you can tactically respond to it by adapting your content accordingly. The customer searches, you offer the answer, as simple as that.<\/li>\n<li><b>To measure is to know<br \/>\n<\/b>Even if you don&#8217;t have a webshop where you can measure real purchases, there are tons of information available that can be useful to measure. You can think about more &#8220;soft&#8221; conversions, like for example a click on the store locator page or filling out a contact form. On top of that, it&#8217;s useful to implement UTM tags on all online marketing activities, so you can map and analyse the impact of these traffic sources.<\/li>\n<li><b>Bet on online reviews<br \/>\n<\/b>Online reviews give you a certain credibility and trust online and can give potential customers just that extra push towards your business. Consumers often have more confidence in the experience and judgment of other people than in the message of brands or companies. In the past, for example, family, friends or local residents played a very important role in a purchase decision. Today, social media and online rating platforms allow us to easily access the experience of consumers around the world before making a purchase. Online reviews don&#8217;t just affect offline sales, their presence generally leads to higher conversion rates. Reviews are very important to gain the trust of potential customers.<\/li>\n<\/ol>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/how-to-use-online-marketing-to-enable-offline-sales\/&amp;t=How%20to%20use%20online%20marketing%20to%20enable%20offline%20sales%20%3F\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=How%20to%20use%20online%20marketing%20to%20enable%20offline%20sales%20%3F&amp;url=https:\/\/thedotsociety.be\/en\/?p=26849\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fhow-to-use-online-marketing-to-enable-offline-sales%2F&amp;description=How%20to%20use%20online%20marketing%20to%20enable%20offline%20sales%20%3F&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2020%2F03%2FEngels-69-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=How%20to%20use%20online%20marketing%20to%20enable%20offline%20sales%20%3F&amp;url=https:\/\/thedotsociety.be\/en\/how-to-use-online-marketing-to-enable-offline-sales\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=How%20to%20use%20online%20marketing%20to%20enable%20offline%20sales%20%3F&#038;body=https:\/\/thedotsociety.be\/en\/how-to-use-online-marketing-to-enable-offline-sales\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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