{"id":44701,"date":"2026-08-05T08:14:50","date_gmt":"2026-08-05T08:14:50","guid":{"rendered":"https:\/\/thedotsociety.be\/?post_type=portfolio&#038;p=44701"},"modified":"2026-08-11T12:15:03","modified_gmt":"2026-08-11T12:15:03","slug":"ioan-product-launch","status":"publish","type":"portfolio","link":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/","title":{"rendered":"IOAN Product launch"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kkhpvz-6e199cdd91ad1761c55665d13d3ab0a8 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-44701'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-nmonaq-822e6fa8a5e6339d23db64f8e9cbee5c av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  bloginhoud first flex_column_div '   ><section  class='av_textblock_section av-kx04zjhe-bb05aca41f10a67bd4f1c1d84bf7d785 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Many brands still treat a product launch as an isolated moment: one peak, one campaign, one shot at success.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">IOAN consciously chose a different approach. Together, we built a launch that delivered not only a short-term boost, but also structural growth, stronger customer relationships, and increased repeat purchases.<\/span><\/p>\n<p><q><span style=\"font-weight: 400;\">The result? Not just a successful launch, but a solid foundation for sustainable performance.<\/span><\/q><\/p>\n<h3>From a classic launch to a month of momentum<\/h3>\n<p><span style=\"font-weight: 400;\">Instead of launching multiple products at once, IOAN deliberately opted for a staggered approach. Over the course of one month, a new product was introduced each week. This gave every product the space it needed for its own story and focus, without overwhelming the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For consumers, the launch month didn\u2019t feel like a series of promotions, but rather like a logically built journey. Each week created a new, relevant touchpoint that kept interest and purchase intent alive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This strategy clearly paid off:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rates increased by <q>+92% <\/q><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue grew by <q>+85% month-over-month <\/q><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The launch was no longer a one-off moment, but an ongoing flow that continued to deliver results.<\/span><\/p>\n<h3><b>The real launch started before launch day<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A key success factor in this case was what happened <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> the launch month. In the run-up to the product introductions, a targeted lead generation campaign was set up. The goal wasn\u2019t to collect as many email addresses as possible, but to attract relevant, genuinely interested profiles and warm them up for what was coming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to this approach, the launch month didn\u2019t start from scratch, but with a warm audience:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approximately <q>500 leads <\/q> were collected<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> <q>75% via paid media <\/q><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> <q>20% <\/q> of these leads made a purchase during the launch month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> <q>10% <\/q> of those buyers were completely new IOAN customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because IOAN had already been consistently investing in paid media, we were able to build on previous learnings. This resulted in strong targeting and high-quality leads that truly converted.<\/span><\/p>\n<h3><b>The power of existing customers during a launch<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While the launch month strongly contributed to new customer acquisition, a significant share of the growth came from IOAN\u2019s existing customer base. During this period, the revenue share from returning customers increased by +37%, clearly showing that the launch was not purely acquisition-driven, but also successfully reactivated existing relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By introducing multiple products in quick succession, existing customers were given repeated, relevant reasons to return. The launch didn\u2019t function as a single purchase moment, but as a series of triggers that encouraged repeat purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is reflected in customer behavior:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><q>7%<\/q> of customers placed multiple orders during the launch month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><q>Without any decrease<\/q> in average order value<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words: customers didn\u2019t buy more cautiously, they remained just as confident.<\/span><\/p>\n<h3><b>From case study to blueprint for future launches<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This case clearly shows that successful product launches rarely revolve around a single moment. They require a thoughtful build-up in which pre-launch, launch, and post-launch reinforce one another. By capturing leads upfront, maintaining consistent momentum during the launch, and actively engaging existing customers, a launch becomes a strategic growth lever rather than a standalone campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For IOAN, this approach became more than a one-time success. Today, it serves as a blueprint for future launches, with proven impact on conversion, revenue, and customer value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious to discover IOAN\u2019s products? Explore the full range at <\/span><q><a href=\"http:\/\/www.ioan.eu\"><span style=\"font-weight: 400;\">www.ioan.eu<\/span><\/a><\/q><span style=\"font-weight: 400;\"> and experience how innovation, simplicity, and effectiveness come together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or are you preparing for your own product launch and want to look beyond a classic \u201cgo-live\u201d campaign? The Dot Society is happy to think along with you. Based on your brand, goals, and timing, we co-create a launch strategy that delivers not only momentum, but also sustainable growth. Feel free to get in touch and let\u2019s build your next successful launch together.<\/span><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From product launch to growth engine: How IOAN achieved structural growth with a staggered launch strategy<\/p>\n","protected":false},"featured_media":44708,"comment_status":"open","ping_status":"closed","template":"","tags":[],"portfolio_entries":[130],"class_list":["post-44701","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IOAN Product launch - The Dot Society<\/title>\n<meta name=\"description\" content=\"From product launch to growth engine: How IOAN achieved structural growth with a staggered launch strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IOAN Product launch - The Dot Society\" \/>\n<meta property=\"og:description\" content=\"From product launch to growth engine: How IOAN achieved structural growth with a staggered launch strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"The Dot Society\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T12:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/08\/IOAN-MALAGA-26-824x1030.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"824\" \/>\n\t<meta property=\"og:image:height\" content=\"1030\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/clientcases\\\/ioan-product-launch\\\/\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/clientcases\\\/ioan-product-launch\\\/\",\"name\":\"IOAN Product launch - The Dot Society\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/clientcases\\\/ioan-product-launch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/clientcases\\\/ioan-product-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/IOAN-MALAGA-26.jpg\",\"datePublished\":\"2026-08-05T08:14:50+00:00\",\"dateModified\":\"2026-08-11T12:15:03+00:00\",\"description\":\"From product launch to growth engine: How IOAN achieved structural growth with a staggered launch strategy\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/clientcases\\\/ioan-product-launch\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/en\\\/clientcases\\\/ioan-product-launch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/clientcases\\\/ioan-product-launch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/IOAN-MALAGA-26.jpg\",\"contentUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/IOAN-MALAGA-26.jpg\",\"width\":1628,\"height\":2035},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/clientcases\\\/ioan-product-launch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IOAN Product launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/\",\"name\":\"The Dot Society\",\"description\":\"Grow Digital Together\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thedotsociety.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IOAN Product launch - The Dot Society","description":"From product launch to growth engine: How IOAN achieved structural growth with a staggered launch strategy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/","og_locale":"en_US","og_type":"article","og_title":"IOAN Product launch - The Dot Society","og_description":"From product launch to growth engine: How IOAN achieved structural growth with a staggered launch strategy","og_url":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/","og_site_name":"The Dot Society","article_modified_time":"2026-08-11T12:15:03+00:00","og_image":[{"width":824,"height":1030,"url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/08\/IOAN-MALAGA-26-824x1030.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/","url":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/","name":"IOAN Product launch - The Dot Society","isPartOf":{"@id":"https:\/\/thedotsociety.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/#primaryimage"},"image":{"@id":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/08\/IOAN-MALAGA-26.jpg","datePublished":"2026-08-05T08:14:50+00:00","dateModified":"2026-08-11T12:15:03+00:00","description":"From product launch to growth engine: How IOAN achieved structural growth with a staggered launch strategy","breadcrumb":{"@id":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/#primaryimage","url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/08\/IOAN-MALAGA-26.jpg","contentUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/08\/IOAN-MALAGA-26.jpg","width":1628,"height":2035},{"@type":"BreadcrumbList","@id":"https:\/\/thedotsociety.be\/en\/clientcases\/ioan-product-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thedotsociety.be\/en\/"},{"@type":"ListItem","position":2,"name":"IOAN Product launch"}]},{"@type":"WebSite","@id":"https:\/\/thedotsociety.be\/#website","url":"https:\/\/thedotsociety.be\/","name":"The Dot Society","description":"Grow Digital Together","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thedotsociety.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio\/44701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/comments?post=44701"}],"version-history":[{"count":6,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio\/44701\/revisions"}],"predecessor-version":[{"id":44735,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio\/44701\/revisions\/44735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media\/44708"}],"wp:attachment":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media?parent=44701"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/tags?post=44701"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio_entries?post=44701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}