{"id":43366,"date":"2026-02-23T14:20:50","date_gmt":"2026-02-23T14:20:50","guid":{"rendered":"https:\/\/thedotsociety.be\/?post_type=portfolio&#038;p=43366"},"modified":"2026-02-27T10:39:42","modified_gmt":"2026-02-27T10:39:42","slug":"collectors-club","status":"publish","type":"portfolio","link":"https:\/\/thedotsociety.be\/en\/clientcases\/collectors-club\/","title":{"rendered":"Collectors Club"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kkhpvz-6e199cdd91ad1761c55665d13d3ab0a8 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-43366'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-nmonaq-822e6fa8a5e6339d23db64f8e9cbee5c av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  bloginhoud first flex_column_div '   ><section  class='av_textblock_section av-kx04zjhe-bb05aca41f10a67bd4f1c1d84bf7d785 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Collectors Club is not your average fashion brand. This Belgian label offers a refined yet effortless wardrobe, striking the perfect balance between laid-back and sophisticated. For over two years, The Dot Society has been the full-funnel growth partner of Collectors Club. What started as a performance-driven collaboration has evolved into an integrated 360\u00b0 strategy, where branding, community, and conversion all come together. With impact, across every channel.<\/span><\/p>\n<h3><b>From creative content to strategic advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Our mission? To build brand awareness for Collectors Club in Belgium and beyond, while creating a seamless customer journey across every touchpoint. That ambition led to a close collaboration between our consultants and creatives, covering everything from marketing automation and email flows to paid advertising and branding videos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> By aligning messaging and tone of voice across all platforms and anchoring campaigns around hero products and visuals, we amplify the impact of every activation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We combine high-end content with compelling storytelling, enabling Collectors Club not only to inspire, but to connect. Short, snackable video and photo content with a relatable, human touch sits at the heart of both our paid and organic approach.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43381\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/02\/Collectors_Club_FW25-300x147.jpg\" alt=\"\" width=\"965\" height=\"473\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/02\/Collectors_Club_FW25-300x147.jpg 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/02\/Collectors_Club_FW25-1030x505.jpg 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/02\/Collectors_Club_FW25-768x376.jpg 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/02\/Collectors_Club_FW25-1536x753.jpg 1536w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/02\/Collectors_Club_FW25-2048x1004.jpg 2048w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/02\/Collectors_Club_FW25-1500x735.jpg 1500w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/02\/Collectors_Club_FW25-705x346.jpg 705w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/p>\n<h3><b>Results that speak volumes<\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>+70% increase in online sales<br \/>\n<\/b>Since the start of our collaboration, e-commerce sales have grown significantly. This success is partly due to our tailored campaigns based on audience behavior, targeted advertising, and a successful <a href=\"https:\/\/thedotsociety.be\/en\/how-collectors-club-attracted-new-customers-with-a-clever-lead-generation-campaign\/\">lead generation giveaway<\/a>, such as the Jakarta campaign.We combine promotional content with inspiration, through social media and email, allowing us to reach and persuade people at every stage of their buying journey.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>+19% growth in physical store traffic<br \/>\n<\/b>By linking online campaigns to in-store visits and increasing brand awareness, we\u2019ve strengthened the brand&#8217;s physical presence. The omni-channel experience is powered by consistent visual touchpoints across all platforms.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>+40% increase in wholesale revenue<br \/>\n<\/b>With a strong brand narrative and strategic targeting, the wholesale network has expanded, driving clear commercial results.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Expansion to Paris<br \/>\n<\/b><b><\/b><b>\u201cParis is always a good idea.\u201d<br \/>\n<\/b>With that in mind, Collectors Club took its first steps into one of the most style-savvy cities in the world. As their strategic and digital partner, we\u2019re exploring the brand\u2019s international potential, using data and insights from different platforms and campaigns to guide smart decision-making.Combining the right content with sharp targeting, resulted in over 1 million profiles reached. And we\u2019re not stopping there. Later this year, we\u2019re doubling down with a new focus: growing the brand in Paris through acquisition.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>+17% growth on Instagram<br \/>\n<\/b>Social media is an essential part of any brand today. It\u2019s often the first impression people get, your digital storefront. By applying our organic advice service and building a clear content vision, we saw organic reach and engagement on Instagram grow by 17%.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>+356% growth on TikTok<br \/>\n<\/b>By treating TikTok as an awareness tool, we boosted reach and engagement exponentially. At the core of this success? Snackable, relatable content that taps into both trends and brand values.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Extending the experience even more offline<br \/>\n<\/b>Early March 2026, Collectors Club levelled up the 360\u00b0 game with a brand-new store opening in Antwerp. More than a shop, it\u2019s a physical extension of the brand, where our digital storytelling, targeting and flows don\u2019t just drive clicks, but generate real-life visits and community moments.<\/li>\n<\/ul>\n<p>The impact of these results is no coincidence. By making strategic decisions grounded in data, <a href=\"https:\/\/thedotsociety.be\/en\/reach-the-right-audience-by-using-our-platform-personas\/\">audience insights<\/a>, and brand positioning, we drive scalable growth.<\/p>\n<p><span style=\"font-weight: 400;\">The ongoing dialogue between creativity and performance sets The Dot Society apart. By aligning content and campaigns, we strengthen the brand narrative for the long term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collectors Club continues to reinvent itself, and we make sure every chapter of that story reaches the right people. At the right moment. With the right message.<\/span><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Full-Funnel Formula for Fashion Brands: The Success Story of Collectors Club<\/p>\n","protected":false},"featured_media":43371,"comment_status":"open","ping_status":"closed","template":"","tags":[],"portfolio_entries":[],"class_list":["post-43366","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Collectors Club - The Dot Society<\/title>\n<meta name=\"description\" content=\"Start 2 Run evolved into the go-to running app in just three years, driven by a strong brand strategy, community building, and authentic content that delivered 27% year-over-year growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedotsociety.be\/en\/clientcases\/collectors-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collectors Club - 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