{"id":27178,"date":"2021-12-13T11:26:57","date_gmt":"2021-12-13T11:26:57","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/clientcases\/lorem-ipsum-is-simply-2\/"},"modified":"2024-01-29T14:35:41","modified_gmt":"2024-01-29T14:35:41","slug":"gofluo","status":"publish","type":"portfolio","link":"https:\/\/thedotsociety.be\/en\/clientcases\/gofluo\/","title":{"rendered":"GoFluo"},"content":{"rendered":"
\n

How Gofluo managed to grow online with 100% compared to last year (2020) by defining and implementing the correct online media mix. Gofluo is growing rapidly and Julie Vets has a clear vision of where to go with Gofluo for the next five years. The Dot Society works as a strategic online partner for Gofluo and is responsible for reaching the ambitious e-commerce targets by gaining insights in the data, setting up social media advertising and defining the next steps.<\/span><\/p>\n

Mission<\/h3>\n

It all started with a clear mission: how to ban all those ugly fluo safety jackets from the street?<\/span><\/p>\n

Julie Vets started Gofluo 5 years ago and knew tremendous growth in 2020 with a clear vision, strategy & online marketing planning.<\/span><\/p>\n

The Dot Society works as a strategic partner for Gofluo since mid-2019 and developed the online strategy for 2019-2022 with clear growth targets. We worked out the paid media plan, set media budgets, and implemented the Facebook & Instagram ads.<\/span><\/p>\n

Approach<\/h3>\n

\"\"Analysing of historical data , <\/span>gain insights around main traffic sources, customer demographics and behaviour.<\/span><\/p>\n

\"\"<\/p>\n

Setting targets and define <\/span>media budgets needed for the <\/span>paid channels. We optimize <\/span>cost per click and cost per purchase to maximize ROI.<\/span><\/p>\n

\"\"<\/p>\n

Defining the correct persona’s, based on age, location and interest. We target <\/span>different types of potential customers in different demographic areas on the correct channels.<\/span><\/p>\n

\"\"<\/p>\n

With the help of the creative team at <\/span>Gofluo, we set up and test <\/span>different ad types and copy to speak with the right message to <\/span>the right customer in the correct phase <\/span>in the conversion funnel.<\/span><\/p>\n

\"\"<\/h4>\n

First of all we’ve defined a marketing strategy for Gofluo. What data do we want from our customers? When do we want them to sign-up? How can we define the correct segments? Which automated flows do we want to set-up with which type of communication? Since Q4 2021 the first flows are live for Gofluo and we see already strong increased results.<\/span><\/p>\n

Highlights<\/h3>\n

Growth (%) per country vs Y-1<\/span><\/strong><\/p>\n

\"\"\"\"<\/p>\n

ROAS<\/strong><\/h3>\n

\"\"<\/p>\n

Julie Vets – Founder of Gofluo<\/h3>\n

“The Dot Society helps me with growing our online sales and brand awareness to become the go-to urban city brand for all the biking or sportive necessities. In 5 years time, we want to be present in more than 15 countries. After gaining enough data in a sufficient amount of urban cities in the world (from Boston to Taiwan) we will set our strategy together for international expansion in 2022. “<\/span><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

How Gofluo managed to grow online with 100% compared to last year (2020) by defining and implementing the correct online media mix. Gofluo is growing rapidly and Julie Vets has a clear vision of where to go with Gofluo for the next five years. The Dot Society works as a strategic online partner for Gofluo and is responsible for reaching the ambitious e-commerce targets by gaining insights in the data, setting up social media advertising and defining the next steps.<\/p>\n","protected":false},"featured_media":28494,"comment_status":"open","ping_status":"closed","template":"","tags":[],"portfolio_entries":[36],"class_list":["post-27178","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-lifestyle-en"],"yoast_head":"\nGoFluo - The Dot Society<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedotsociety.be\/clientcases\/gofluo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoFluo - The Dot Society\" \/>\n<meta property=\"og:description\" content=\"How Gofluo managed to grow online with 100% compared to last year (2020) by defining and implementing the correct online media mix. Gofluo is growing rapidly and Julie Vets has a clear vision of where to go with Gofluo for the next five years. The Dot Society works as a strategic online partner for Gofluo and is responsible for reaching the ambitious e-commerce targets by gaining insights in the data, setting up social media advertising and defining the next steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedotsociety.be\/clientcases\/gofluo\/\" \/>\n<meta property=\"og:site_name\" content=\"The Dot Society\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T14:35:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Mask-Group-6-1-1030x471.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/clientcases\\\/gofluo\\\/\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/clientcases\\\/gofluo\\\/\",\"name\":\"GoFluo - The Dot Society\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/clientcases\\\/gofluo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/clientcases\\\/gofluo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Mask-Group-6-1.png\",\"datePublished\":\"2021-12-13T11:26:57+00:00\",\"dateModified\":\"2024-01-29T14:35:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/clientcases\\\/gofluo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/clientcases\\\/gofluo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/clientcases\\\/gofluo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Mask-Group-6-1.png\",\"contentUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Mask-Group-6-1.png\",\"width\":3840,\"height\":1756},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/clientcases\\\/gofluo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GoFluo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/\",\"name\":\"The Dot Society\",\"description\":\"Grow Digital Together\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thedotsociety.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GoFluo - The Dot Society","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/","og_locale":"en_US","og_type":"article","og_title":"GoFluo - The Dot Society","og_description":"How Gofluo managed to grow online with 100% compared to last year (2020) by defining and implementing the correct online media mix. Gofluo is growing rapidly and Julie Vets has a clear vision of where to go with Gofluo for the next five years. The Dot Society works as a strategic online partner for Gofluo and is responsible for reaching the ambitious e-commerce targets by gaining insights in the data, setting up social media advertising and defining the next steps.","og_url":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/","og_site_name":"The Dot Society","article_modified_time":"2024-01-29T14:35:41+00:00","og_image":[{"width":1030,"height":471,"url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Mask-Group-6-1-1030x471.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/","url":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/","name":"GoFluo - The Dot Society","isPartOf":{"@id":"https:\/\/thedotsociety.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/#primaryimage"},"image":{"@id":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Mask-Group-6-1.png","datePublished":"2021-12-13T11:26:57+00:00","dateModified":"2024-01-29T14:35:41+00:00","breadcrumb":{"@id":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thedotsociety.be\/clientcases\/gofluo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/#primaryimage","url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Mask-Group-6-1.png","contentUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Mask-Group-6-1.png","width":3840,"height":1756},{"@type":"BreadcrumbList","@id":"https:\/\/thedotsociety.be\/clientcases\/gofluo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thedotsociety.be\/en\/"},{"@type":"ListItem","position":2,"name":"GoFluo"}]},{"@type":"WebSite","@id":"https:\/\/thedotsociety.be\/#website","url":"https:\/\/thedotsociety.be\/","name":"The Dot Society","description":"Grow Digital Together","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thedotsociety.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio\/27178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/comments?post=27178"}],"version-history":[{"count":4,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio\/27178\/revisions"}],"predecessor-version":[{"id":37381,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio\/27178\/revisions\/37381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media\/28494"}],"wp:attachment":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media?parent=27178"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/tags?post=27178"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/portfolio_entries?post=27178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}