Business challenge: Scaling up online e-commerce with strong revenue growth as the ultimate goal

Vieux Jeu

The Dot approach: Are you a sporty tennis or padel player? Then Vieux Jeu is the right address for you. With their collection for both men and women, you are ready to beat everyone on the field. The Dot Society has played a role in setting up all sorts of things from scratch. Starting with SEO and e-mail marketing. Afterwards, we started defining a digital strategy that perfectly fits the brand. Every month we go through the analyses and apply them to the following month. In this way, we ensure the growth of the brand both in terms of brand awareness and conversions. 


Designer and founder Claudia Storme have an eye for detail when it comes to the content and collection of Vieux Jeu. This gives the campaigns a great representation that matches the collection.