The Dot approach: We started with a look at the current status and potential of the Osaka world e-commerce business. What are the opportunities and how are we going to seize them? It quickly became clear that there is still enormous growth potential for Osaka in its own market and worldwide.
For Osaka we determine the marketing & sales calendar together with the team and set the right KPI’s and objectives. Based on the targets, we set the right media mix to achieve these goals with the lowest possible cost per conversion. All data is measured in a custom built dashboard.
Osaka world is only at the beginning of its online growth. More to come!