The Dot approach: Monar has been an established value in the Antwerp shopping district for many years. Especially as a shoe store, they have put themselves strongly on the map.
Monar & Clothes, Monar’s little sister who sells various well-known clothing brands, is currently even less well known to the public.
In order to create more brand awareness for this, Monar decided to go more digital and focus strongly on e-commerce. The Dot team collaborated on the digital strategy with the goal of getting more conversions on their webshop. Weekly results are monitored and optimized where possible.