Meet The Team

Meet The Team: Céline Vermeulen

Introduce yourself and what you do in a few sentences?

Hi, I’m Céline one of the founders of The Dot Society. As a true economic at heart, I always had a profound interest in companies and their business model. What made some businesses were growing and making a lot of money and some businesses just failed to grow. This combined with my passion for fashion and lifestyle brands and the rise of e-commerce has led us to start The Dot Society 2 years ago. Today I feel very privileged to work with such amazing clients and such a talented team around me. Sometimes I still need to pinch myself of what we have realized over the past 2 years.

What’s your go-to productivity trick?

Eat the frogs first. I see you wondering what the *** are the frogs? Now we all know those super annoying and boring tasks, the ones you keep putting off when you have the chance to do something different instead. Oh yeah – those tasks. When you put them on your schedule by the end of the day, you probably won’t feel like doing them and postpone them again till the next day. Try to shift this mentality by putting them on your schedule first thing in the morning, our energy level is the highest here. And guess how you’ll conquer the rest of the day if you managed to finish the most annoying tasks already?

What’s one thing most people don’t know about you?

This might sound quite nerdy but I simply get enthusiastic about KPI’s and analyzing data. There’s nothing I love more than deep-diving a bit into data and to be able to draw actionable conclusions out of it. 

Next to that, I’m a true efficiency freak as I want to accomplish a lot in life (professional but also on a personal level). So I’m always looking for ways to optimize processes/things, spend less time on things I hate to do in order to be able to spend more time on things I actually love to do. 

Must-read book?

Miracle morning talks about the basic principle that just by devoting a few minutes in the morning to define your goals of that day and take some time for yourself to clear your head and exercise, you’ll see your life getting somewhere you’d like to be before you know it. Definitely a must-read for everyone especially for the ones having difficulties rolling out of bed in the morning ;-).

The most important digital marketing challenge for 2021?

2020 has been a strange year, which posed a lot of challenges to physical stores. While customer buying habits are surly and strongly shifting to online I believe the true winners of 2021 will be the ones who will succeed in creating an omnichannel strategy that takes into account the whole customer journey. Offline is definitely not dead, the businesses that will integrate their online and offline data points smartly in order to drive their decision making and measurement will be the winners of tomorrow.